Amazing Correlation Between Google +1s and Higher Search Rankings

Posted by Cyrus-Shepard

Update: This post caused a bit of controversy, including comments from Matt Cutts on this Hacker News thread. See the end of the post for further details.

Every two years, Moz runs a scientific correlation study to discover the qualities of web pages that have a strong association with ranking highly in Google. This year, for the first time, Dr. Matt Peters and the Moz Data Science Team measured the correlation between Google +1s and higher rankings.

The results were surprising.

After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor. In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.

Moz isn’t the only one to discover this relationship. Searchmetrics, using a slightly different methodology, found Google +1s to be the highest-correlated factor they studied, and other studies have found similar results.

Here’s the million-dollar question: Can Google+ activity actually help your pages rank higher?

Beyond correlation: Why it matters this time

Back in 2011, folks may remember the controversy that erupted when Moz found a similar correlation between … Read the rest

August 20, 2013  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

11 Amazing Tools For Generating Blog Topic Ideas

11 Amazing Tools For Generating Blog Topic Ideas is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

blog-topics-header

A blog has no doubt become an integral part of any successful website these days. If you own a website and haven’t started a blog for it yet, it’s time to start. If you have been hesitant to start a blog (or don’t update your blog regularly) because you just can’t think of any good topics to write about, that’s not a good excuse.

Sure, even great writers sometimes run out of ideas for new blog posts, but with the plethora of online tools and resources available at our fingertips these days, there really is no excuse for running out of great topic ideas for blog posts. It’s really just a matter of using the right tools to help get the creative juices flowing, and outlined below are some of the best tools I have found for generating new blog topic ideas.

Alltop
Alltop was co-founded by legendary business advisor and author Guy Kawasaki, and as stated on the Alltop site, their goal … Read the rest

July 19, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Huge, Amazing Changes at SEOmoz: A Documentary of My Success

Posted by Aaron Wheeler

My name is Aaron Wheeler and, up until a couple of weeks ago, I was the manager of the Help Team here at SEOmoz. Rand's been out of the office at conferences and I've decided it's time to make my move. I've been waiting for this moment for 2 years now, sitting idly by, watching SEOmoz use a bunch of robots to tell us about websites and links and the internets. Robots! Robots don't have brains or morals! How could they possibly find links? Build reports? I played the Portals. I know what happens when you let robots run things.

Needless to say, I've decided to make a few changes since Rand's been gone. Let's get these engineers off their robot-loving keisters and out into the world, finding links. Let's stop pretending a bunch of magical "computers" can somehow "build" you a report (they think they're human!). As part of my takeover, I've hired a personal, top-tier videographer, Nick Sayers, to document all of the amazing things I'm doing here. Watch and bask in the glory of the new SEOmoz!

Hope you enjoyed that! Let me know what you think about my new … Read the rest

April 1, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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