Why It Can Pay to Get Links from Domains that Don’t Always Rank Highly – Whiteboard Friday

Posted by randfish

Contrary to popular belief, the top ranking pages aren’t always the best targets for your link building efforts. There are good reasons to chase those links, sure, but there are also drawbacks — as well as some hidden alternatives you may not have considered trying. This Whiteboard Friday delves into the pros and cons of targeting high-ranking sites for links and why you should consider a link intersect strategy, targeting sites that rank for broader topics, and earning links from publications ranking beyond page one of the SERPs.

Why It Can Pay to Get Links from Domains that Don't Always Rank Highly

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about why it may not actually pay to get links expressly or exclusively from the websites and pages that are ranking highly for your keywords. There’s a bunch of reasons why behind this. There’s a corollary to it, which is high-ranking websites may not always be the best link targets.

Are these the *best* links you can get to rank for “target keyword(s)”?

So okay, let’s start with this question of when you’re … Read the rest

January 26, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

"SEO Is Always Changing"… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph

Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that “SEO is too hard to stay on top of… it’s always changing” was being stated as a major reason that people feel a) overwhelmed by SEO; b) intimidated by SEO; and c) uninformed about SEO.

And it’s not just non-SEOs who use this phrase. The concept of “the ever-changing landscape of SEO” is common within SEO circles as well. In fact, I’ve almost certainly used this phrase myself.

But is it actually true?

To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing. The more that I work with smaller businesses and individuals, the clearer it becomes to me that although the technology is always evolving and developing, and tactics (particularly those that attempt to trick Google rather … Read the rest

July 19, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Does Ad Viewability Always Equal Views?

Posted by rMaynes1

[Estimated read time: 6 minutes]

There’s a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it’s easy to see how it’s become such a hot topic in the digital marketing world.

But what exactly does it mean to be “viewable?” Does this mean people will look at your ad? We recently conducted a research study that set out to answer these questions.

Conducting the eye-tracking study

The study was conducted in two parts: an online survey of 1400 participants for quantitative data, and an eye-tracking study designed to observe actual behaviors of searchers online — more qualitative data.

The goal was to measure the type of ads people noticed and engaged with the most, determining whether behavior changed depending on the intent behind the search task (research or purchase) and the relevancy of the ad. We also wanted to determine how viewable online display ads truly are and what other factors influenced whether or not people viewed them.

Participants performed tasks in Mediative’s lab while being recorded using the Tobii T60 desktop eye tracker. The key … Read the rest

February 24, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

Posted by randfish

From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments!

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I’m going to tackle a subject around some of these changes that a lot of us in the marketing and SEO fields thought Google would be making, but weirdly they haven’t.

This comes up because I talk to a lot of people in the industry. You know, I’ve been on the road the last few weeks at a number of conferences – Boston for SearchLove and SMX Munich, both of which were great events – and I’m going to be heading to a bunch more soon. People have this idea that Google must be doing these things, must have made these advancements over the years. It turns out, in actuality, they haven’t made them. Some of them, there are

Read the rest

April 18, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Problem With Being An SEO Consultant – It’s Always Your Fault

Posted by Paddy_Moogan

Quick disclaimer – this post contains advice on getting SEO done whether it be within your company or for a client as opposed to hands-on SEO tips.

Just before the start of 2011 I published a post on my personal blog titled – "Why Knowing Everything About SEO Doesn’t Mean $#!^".  I genuinely didn’t expect the type of response the post got. I thought it may annoy a bunch of people, in particular SEO Consultants!  However the reaction has been great and as a result, I wanted to write a follow on for you guys which contains more of an actionable list of items as opposed to me just having a rant.

Also in this post I wanted to take a different angle.  My previous post talked more about how knowing everything about SEO doesn’t matter if you don’t actually make sure the SEO gets done.  In this post I want to address some of the excuses that SEO Consultants use when tasks don’t get done, specifically, why it is always your fault if these tasks don’t get done.

I could probably generalise this a bit and say that things not getting done is … Read the rest

January 10, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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