Have We Been Wrong About Panda All Along?

Posted by MarieHaynes

Thin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don’t have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google’s Panda algorithm.

The duplicate content monster

Recently, Google employee John Mueller ran a webmaster help hangout that focused on duplicate content issues. It was one of the best hangouts I have seen in a while—full of excellent information. John commented that almost every website has some sort of duplicate content. Some duplicate content could be there because of a CMS that sets up multiple tag pages. Another example would be an eCommerce store that carries several sizes of a product and has a unique URL for each size.

He also said that when Google detects duplicate content, it generally does not do much harm, but rather, Google determines which page they think is the best and they display that page.

But wait! Isn’t … Read the rest

October 15, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

7 Key Ways to Optimize Facebook Fan Page SEO (along with Mozinar Q&A)

Posted by Nathan Latka

There are a lot of rumors going around about the proper ways to optimize your Facebook fan page SEO. Some people suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page. If you're anything like me, you don't particularly have time to sit around and search for a tip here and a tip there, only to find out weeks later that it did you no good.

This post provides a few more tips on optimizing your Facebook page for SEO right now, and answers your Q&A questions from my Mozinar with Rand. Enjoy!

7 Ways to optimize your Facebook fan page SEO right now

1. Choose the best name for your Facebook fan page

This may sound like a no-brainer. However, it's the most basic step when it comes to optimizing your brand on Facebook, and is also the … Read the rest

December 5, 2012  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

5 Ways to Get Your Client to Like You (and get bigger budgets along the way)

Posted by Julianne Staino

Do your clients like you? We’d all like to say “yes,” but have a think for a minute. Do they really, honestly and truly, like you as an SEO and as a person?

Although thinking about your "likeability" factor may bring back good or bad memories from high school, it is something that can greatly affect your work relationships and the success of a project. Some of you may be thinking that it shouldn’t matter, and that your work will speak for itself. I'm here to tell you that a mindset like that will get you tossed whether it’s in a month or a year of working together.

Don’t believe me? Story time:

While working as a consultant, I’ve been a part of meetings where, when a potential client is asked why they’re coming to us even with their metrics up and to the right, they’ve responded with a simple, “We just want to see what else is out there.”

This indifferent statement threw me for a loop. How could a company not be happy and satisfied with “success?” Then it hit me: no matter how hard you work, if your clients don’t like … Read the rest

November 5, 2012  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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