How to Align Your Entire Company with Your Marketing Strategy

Posted by MackenzieFogelson

It’s no secret that building and executing integrated marketing strategies is the responsibility of your marketing team. The problem with that is the actions of everyone in your organization affect your marketing.

Marketing isn’t just what your customers see on the outside. It’s what happens when they get your product home. It’s the experience they have with any one person in your company at any given time and through any specific touchpoint. Whether or not you’re aware, all of the individuals on every team in your organization are contributing to your marketing on a daily basis.

That being the case, it would certainly be ideal to get everyone in your company focused on and aligned with:

  • Your marketing goals
  • The greater good that the company is working to accomplish
  • The real reasons you’re different from your competition
  • The value you provide your customers and community
  • The customers you’re working so hard to earn and keep
  • The most important strategic priorities your marketing team is working to accomplish so that your company will continue to thrive

We recently built a simple tool that has been helping our clients and their teams stay focused in their marketing efforts … Read the rest

June 20, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Define and Align: A Manageable Content and Social Media Marketing Process

Posted by Mackenzie Fogelson

In our experience, we’ve discovered that we usually have to ease our clients into the realities of organic web marketing. They can get behind the groundwork of SEO easily enough; user experience and integrating the right keywords: these are not totally alien concepts to anyone who’s been around the marketing scene for more than three seconds.

But when we get into the truth of how much time and effort goes into the actual work of raising their web visibility–that it’s an ongoing process that will require them to generate content and build relationships–we often see some reluctance.

To combat that reluctance, we’ve put a lot of thought into how we conduct and explain our particular version of content marketing.

Defining our Terms

Before we get into that, a quick note about said version of content marketing. In general, we understand that content marketing is usually considered different from social media marketing. Content marketing … Read the rest

July 4, 2012  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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