Should SEOs & Content Marketers Play to the Social Networks’ "Stay-On-Our-Site" Algorithms? – Whiteboard Friday

Posted by randfish

Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what’s an SEO or content marketer to do? Do you swim with the current, putting all your efforts toward placating the social network algos, or do you go against it and continue to promote your own content? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand’s recommendations on how to balance your efforts going forward.

Should SEOs and content marketers play to the social networks "stay-on-our-site" algorithms?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about whether SEOs and content marketers, for that matter, should play to what the social networks are developing in their visibility and engagement algorithms, or whether we should say, “No. You know what? Forget about what you guys are doing. We’re going to try and do things on social networks that benefit us.” I’ll show you what I’m … Read the rest

January 19, 2018  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0

Posted by GlennGabe

Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn’t run for over a year at that point,
and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were
simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve months passed without an
update.

So when Pierre Far finally
announced Penguin 3.0 a few days later on October 21, a few things
stood out. First, this was
not a new algorithm like Gary Illyes had explained it would be at SMX East. It was a refresh and underscored
the potential problems Google was battling with Penguin (cough, negative SEO).

Second, we were not seeing the impact that we expected. The rollout seemed to begin with a heavier international focus and the overall U.S impact has been
underwhelming to say the least. There were definitely many fresh hits globally, but there were a number of websites that should have recovered but didn’t
for some reason. And many are still waiting for … Read the rest

November 12, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Google’s Algorithms Running Faster Than They Can? A Look at the New Link Disavow Tool

Are Google’s Algorithms Running Faster Than They Can? A Look at the New Link Disavow Tool is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

A Look at the New Link Disavow Tool
About two weeks ago Google launched a link disavow tool. The purpose of the tool is to suggest to Google to disavow bad links to a website for webmasters who have either received a webmaster report with a notice of unnatural links or who have been impacted by the Penguin algorithm update. (If you’re not sure whether your site was impacted by the Penguin update read this post.)

What Is The Link Disavow Tool?

For those who haven’t yet heard about the link disavow tool I’d recommend reading their official announcement as well as this fairly thorough Q & A between Danny Sullivan and Matt Cutts on the logic and reasoning of the tool. But, in short, Google is now recommending that if your site has been negatively affected by the latest round of algorithm updates targeting bad links you should first take the necessary measures to remove those links altogether. After personally … Read the rest

November 3, 2012  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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