Google Algorithm Update Promotes Mobile-Friendly Searching

Google Algorithm Update Promotes Mobile-Friendly Searching is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the blog.

Google Algorithm Update SEO

Does your site pass the mobile-friendly test?

While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the biggest year yet in mobile device searching while desktop searching will continue to decline.

Google hinted of this coming algorithm update, and will be rolling it out globally over the next few weeks.  In their ever-increasing efforts to provide users with a better search experience Google created criteria for what defines a site as mobile-friendly and provides a testing tool to determine if sites pass the mobile-friendly test.

Googlebots will use the factors listed below to determine a site’s mobile friendliness.

  • The content must not be wider than the screen.
  • Links must not be too close together to make it easy for users to select the right link.
  • Text must be
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December 17, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Posted by MarieHaynes

If you’re reading the Moz blog, then you probably have a decent understanding of Google and its algorithm changes. However, there is probably a good percentage of the Moz audience that is still confused about the effects that Panda, Penguin, and Hummingbird can have on your site. I did write a post last year about the main 
differences between Penguin and a Manual Unnautral Links Penalty, and if you haven’t read that, it’ll give you a good primer.

The point of this article is to explain very simply what each of these algorithms are meant to do. It is hopefully a good reference that you can point your clients to if you want to explain an algorithm change and not overwhelm them with technical details about 301s, canonicals, crawl errors, and other confusing SEO terminologies.

What is an algorithm change?

First of all, let’s start by discussing the Google algorithm. It’s immensely complicated and continues to get more complicated as Google tries its best to provide searchers with the information that they need. When search engines were first created, early search marketers were able to easily find ways to make the search engine think that their client’s … Read the rest

June 11, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday

Posted by randfish

There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm. In some ways, it seems that they are — and in some, they’re more valuable than ever. In today’s Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today’s waters.

Here’s the link to coverage of Google’s testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones’ reply in the comments). For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I want to talk a little bit about links losing their value in Google’s ranking algorithm.

So Google recently came out and talked about how they had tested a version of their search engine, of search quality algorithms, ranking algorithms, that did not include links as a ranking signal. Of course, a lot of SEOs went “Wait, they did what?”

But it

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February 28, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Make Facebook’s Algorithm Change Work For You, Not Against You

Posted by Chad Wittman – Founder @EdgeRank Checker

Recently, many Facebook page admins have experienced a significant decrease in Total Reach—specifically, organic reach. For pages that want to keep their ad budget as low as possible, maximizing organic reach is vital.

To best understand how to make a change like this work for you, and not against you, we need to examine what happened—and what you can do about it.

We analyze and monitor this type of data for thousands of pages with a tool called EdgeRank Checker. By monitoring metrics such as reach and engagement over time, we can get a better understanding of how to advise companies to continue to optimize their strategy. We’ve collected this data over the past few months against roughly 1,000 anonymous Facebook pages.

What happened?

Facebook page admins most often run into two metrics: reach and engagement. Facebook presents this data when viewing your posts by showing … Read the rest

January 25, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A [Poorly] Illustrated Guide to Google’s Algorithm

Posted by Dr-Pete

Like all great literature, this post started as a bad joke on Twitter on a Friday night:

If you know me, then this kind of behavior hardly surprises you (and I probably owe you an apology or two). What’s surprising is that Google’s Matt Cutts replied, and fairly seriously:

Matt’s concern that even my painfully stupid joke could be misinterpreted demonstrates just how confused many people are about the algorithm. This tweet actually led to a handful of very productive conversations, including one with Danny Sullivan about the nature of Google’s “Hummingbird” update.

These conversations got me thinking about how much we oversimplify what “the algorithm” really is. This post is a journey in pictures, from the most basic conception of the algorithm to something that I hope reflects the major concepts Google is built on as we head into 2014.

The Google algorithm

There’s really no such thing as “the” algorithm, but that’s how we think about it—as some kind of monolithic block of code that Google occasionally tweaks. In our collective SEO consciousness, it looks something like this:

So, naturally, when Google announces an “update”, all we see are shades of blue. We … Read the rest

October 26, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

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