The Most Important Things We Learned About Google’s Panda Algo

Posted by jenstar

Webmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren’t aware of.

Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value of their current content.

First, the Panda algorithm is specifically about content. It’s not about links, it’s not about mobile-friendliness, it’s not about having an HTTPS site. Rather, the Panda algorithm rewards great-quality content by demoting content that’s either quite spammy in nature or that’s simply not very good.

Now, here are the most important things you should know about Panda, including some of the mistakes and misconceptions about the algorithm update that have confused even the expert SEOs.

Removing content Google considers good

One big issue is that many SEOs have been promoting the … Read the rest

January 30, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Don’t Fear the Algo Change: Forward Thinking SEO

Don’t Fear the Algo Change: Forward Thinking SEO is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Don't-fear-the-algo-change

Don’t build what Google is rewarding. Build what Google wants to reward. Embracing this philosophy will have you popping champagne corks when Google makes a major update instead of freaking out and worrying about getting fired.

You Chose to Aim at the Moving Target.

Don’t blame Google. They aren’t a non-profit. We know they want to create SERPs that make them money, which involves encouraging click-through on relevant, credible ads, but also delivering valuable results to the user so they come back. So don’t make excuses. Google wants the best, most applicable pages at the top of their organic results, knowing that they’ll make money over time through loyal customers.

Knowing Google is constantly trying to improve the results they serve, you make the choice every day to either build what Google is rewarding today or yesterday, or you can build what Google wants to reward.

What Keeps Us from Choosing the Latter

Pressure. Whether from clients, our boss, or a mortgage payment, we … Read the rest

March 19, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Early Look at Google’s June 25 Algo Update

Posted by Dr-Pete

If you follow our MozCast Google “weather” tracker, you may have noticed something unusual this morning – a record algorithm flux temperature of 113.3°F (the previous high was 102.2°, set on December 13, 2012). While the weather has been a bit stormy off and on since Penguin 2.0 and the announcement of 10-day rolling Panda updates, this one was still off the charts:

MozCast Temperatures

I’m usually cautious about over-interpreting any single day’s data – measuring algorithm change is a very difficult and noisy task. Given the unprecedented scope, though, and reports coming in of major ranking shake-ups in some verticals, I’ve decided to post an early analysis. Please understand that the Google algorithm is incredibly dynamic, and we’ll know more over the next few days.

Temperatures by Category

Some industry verticals are naturally more volatile than others, but here’s a breakdown of the major categories we track in order by the largest percentage change over the 7-day average. The temperature for June 25th along with the 7-day average for each category is shown in parentheses:

  • 68.5% (125°/74°) – Home & Garden
  • 58.2% (119°/75°) – Computers & Consumer Electronics
  • 58.1% (114°/72°) – Occasions & Gifts
  • Read the rest

June 26, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Algo Hunters – An Interview with Barry Schwartz

Posted by Dr. Pete

Barry SchwartzIf you’ve spent any time in search, you’ve probably heard the name Barry Schwartz (aka RustyBrick). Barry is the founder of Search Engine Roundtable, News Editor for Search Engine Land, and a driving force in the hunt to understand the Google algorithm.

I was formally introduced to Barry while I was building the MozCast project, and he’s been very generous in helping me to understand the methods we use to track algorithm updates. Many people don’t realize that it’s a manual and often painstaking process. A very, very small number of people (like Barry, Danny Sullivan, and Ted Ulle) actively monitor “chatter” – webmasters talking about changes on forums like Webmaster World – and try to interpret whether that chatter indicates an event. When they’re reasonably sure something important has happened, they report it and try to get Google to answer the million-dollar question: “Was there an algorithm update?” Barry is one of the few people who has been able to consistently get Google to answer that question.

Given our mutual interest in the algorithm, Barry and I thought it might be fun (and hopefully informative) to do something a little different. … Read the rest

November 8, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s EMD Algo Update – Early Data

Posted by Dr. Pete

Recently, I wrote about changes we’ve been tracking in how Google treats Exact-Match Domains (EMDs). Yesterday (Friday, 9/28), Matt Cutts tweeted the following message:

Matt Cutts Tweet - September 28

It was initially unclear what “upcoming” meant and whether the change was in progress or would roll out later in the weekend. Matt went on to say that the change “affects 0.6% of English-US queries to a noticeable degree,” but didn’t pin down the timeline. This morning, our new MozCast "Top-View" metrics showed the following:

EMD Influence Graph

We measured a 24-hour drop in EMD influence from 3.58% to 3.21%. This represents a day-over-day change of 10.3%. While the graph only shows the 30-day view, this also marks the lowest measurement of EMD influence on record since we started collecting data in early April.

So, Who Got Hit?

Across our data set of 1000 SERPs, 41 EMDs fell out of the Top 10 (5 new EMDs entered, so the net change was 36 domains). Please note that we can’t prove that a domain lost ranking due to the algorithm change – we can only measure what fell out. Here are 5 examples of domains that lost ranking as of this morning (9/29) – all … Read the rest

September 29, 2012  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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