How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

How Google AdWords does and doesn't affect Organic Results

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.
Now let’s be really clear. As a rule…

Paid DOES NOT DIRECTLY affect organic rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking better in the organic results.” None of that is true. So there’s a bunch of protections in place. They have a real wall at Google between the paid side and the organic side. The organic folks, the engineers, the product … Read the rest

November 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn’t care about.

10 Things that do not affect your Google rankings

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about things that do not affect your Google rankings.

So it turns out lots of people have this idea that anything and everything that you do with your website or on the web could have an impact. Well, some things have an indirect impact and maybe even a few of these do. I’ll talk through those. But tons and tons of things that you do don’t directly affect your Google rankings. So I’ll try and walk through some of these that I’ve heard or seen questions about, especially in the recent past.

1. … Read the rest

September 22, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

IPv6, C-Blocks, and How They Affect SEO

Posted by Tom-Anthony

You have probably heard about IPv6, but you might remain a bit confused about the details of what it is, how it works, and what it means for the future of the Internet.
This post gives a quick introduction to IPv6, and discusses the SEO implications that could follow from the IPv6 roll-out (touching specifically on the concept of C-Blocks). A quick caveat: This stuff is hard, so let me know if you spot any missteps!

A very brief intro to IP addresses (v4) & c-blocks

You’re likely familiar with IP addresses; they are usually written in the following format:

 

Example IP address (IPv4).

This format of an IP address is the common format in use everywhere, and is called IPv4. There are four bytes in an IP address like this, with each byte separated by a period (meaning 32 bits in total, for the geeks). Every (sub)-domain resolves to at least one such IP address (it might be several, but lets ignore that for now). Nice and simple.

Now a main SEO concept that comes out of that is the idea of C-Blocks (this shouldn’t be confused with Class C IPs; a different thing people often confuse for C-Blocks), which is a concept that has … Read the rest

June 16, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google’s Latest “Freshness” Algorithm To Affect 35% of Searches

Google announced the freshness algorithm update this morning. It’s intended purpose is to provide the best results for the most recent information you’re seeking.

This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content.

If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.

Las Vegas Freshness SERPSSeveral searches appear as normal, in my quick review. One that stands out is a search for Las Vegas (We’re attending Pubcon next week). It shows a few more universal search components (maps, images, news, etc.). One another unrelated search, I noticed that Google+ Circle information is beginning to appear next to a picture of those in my circles.

As social indicators and author rank continue to be of interest, we see the correlation of people and their interests rollout as important search factors within Google. Bing, as the decision engine, seems to be … Read the rest

November 6, 2011  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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