Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfish

Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.

why it's insane to rely on Google adwords' keyword volume numbers

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Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we’re going to chat about Google AdWords’ keyword data and why it is absolutely insane as an SEO or as a content marketer or a content creator to rely on this.

Look, as a paid search person, you don’t have a whole lot of choice, right? Google and Facebook combine to form the duopoly of advertising on the internet. But as an organic marketer, as a content marketer or as someone doing SEO, you need to do something fundamentally … Read the rest

January 12, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish

It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t.

How Google AdWords does and doesn't affect Organic Results

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about AdWords and how PPC, paid search results can potentially impact organic results.
Now let’s be really clear. As a rule…

Paid DOES NOT DIRECTLY affect organic rankings

So many of you have probably seen the conspiracy theories out there of, “Oh, we started spending a lot on Goolge AdWords, and then our organic results went up.” Or, “Hey, we’re spending a lot with Google, but our competitor is spending even more. That must be why they’re ranking better in the organic results.” None of that is true. So there’s a bunch of protections in place. They have a real wall at Google between the paid side and the organic side. The organic folks, the engineers, the product … Read the rest

November 17, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing is a post by SEO expert Erik Zeiner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

One Simple Tip To Boost Your PPC Peformance

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn’t convert is added to what’s called a “remarketing audience.” As they navigate around the web on other sites, they will continue to see ads via the Google Display Network, which displays the content or product they viewed on your website. Ideally, then, these users click on the display ad and visit your website again and make a purchase or complete a conversion goal.

The majority of online marketers that use the Google Adwords Remarketing feature tend to just put single a “general visitors” remarketing code in the header or footer of their website. Doing this will create a single audience of ALL visitors to the website that you can serve general ads to as they continue to browse the web. While this works just fine and will result Read the rest

October 31, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Campaign Tracking Without Going Crazy: Keeping Order in AdWords Optimization

Posted by anthonycoraggio

Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide to keeping order in your AdWords account with a simple and professional activity log.

The philosophy of orderly management

Good Adwords management is an exacting science—every tweak and change made should be for a specific reason, with a particular goal in mind. Think in terms of the scientific method: we’re always moving forward from hypothesis, to test, to result, and back again.

When it comes time to evaluate the results of these changes and iterate to the next step, it’s very important to know exactly what changes were made (and when). Likewise, when the numbers break unexpectedly, it’s vital to be able to eliminate as many variables as possible as quickly as possible in our analysis. Many of us operate in collaborative environments, so this information needs to be readily accessible.

To be able to do that, we need a system that defines when and where these changes happened, and clearly explains … Read the rest

October 8, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Using The New Adwords Keyword Planner For Local SEO Keyword Research

Posted by Casey_Meraz

Let’s face it. Local keywords research has never been that easy since the Venice update. While we have always been able to use the Google Keyword Tool to find out search volumes for keywords with Geo Modifiers such as “City Name + Keyword” we have been lacking some reasonable data regarding keywords that do not already have a Geo Modifier.

My frustration has always been this: So what if Google tells me there are 12,100 searches for “Personal Injury Lawyer”? My client is in a local city and I want to know how many people in his city are searching for his services. The good news is that there is now an adequate solution to this problem we have long been plagued by.

Let me introduce you to the Google AdWords Keyword Planner. This new tool combines the data from the Keyword Tool and Traffic Estimator which are nowbeing replaced by this nifty piece … Read the rest

June 28, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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