Not Your Dad’s Keyword Tool: Advanced Keyword Research Use Cases

Posted by rjonesx.

Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn’t important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past, we aren’t limited to the standard process of “keyword in, keywords out.” In this post, I hope to show how a keyword tool like Keyword Explorer can be used to accomplish far more than page-level keyword targeting, bringing keyword research out of the realm of mere keyword selection.

Know thyself: What can my site rank for?

The Greek philosopher Plato explained in Phaedrus that it would be silly to investigate things external to him without first knowing the truth about himself. This aphorism is especially true when we consider problems in keyword research where the results returned are only meaningful in the context of our own site. A keyword difficulty score of 60 is meaningless without knowing your current state … Read the rest

May 8, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Advanced Guide to Online Publicity Campaigns

Posted by SamuelScott

[Estimated read time: 55 minutes]

No one cares about your company or product.

Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually need to insert their brands into larger stories.

In this post, I will help readers to do exactly that by detailing nine of the traditional publicity strategies that PR executives have developed over the past century. The point to remember:

Successful creative publicity campaigns can lead to countless new customers, sales, leads, social followings, and backlinks.

(Just see this recent study by Moz and Frac.tl that Kelsey Libert posted on the Moz Blog!)

By the end of this extensive post, readers will learn the answers to these questions:

  • What is Promotion as part of the Marketing Mix?
  • What specifically is publicity within the Promotion Mix?
  • When should marketers use publicity campaigns?
  • What is
  • Read the rest

March 8, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Advanced Local SEO Competition Analysis

Posted by Casey_Meraz

Competition in local search is fierce. While it’s typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven’t already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start there.

Disclaimer: While it’s important to mention that correlation does not mean causation, we can learn a lot by seeing what the competition has done.

Some of the benefits of conducting competitive research are:

  • You can really dive into your customers’ market and understand it better.
  • You can figure out who your real customers area and better target them.
  • You can get an understanding of what
  • Read the rest

June 29, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Get Unbeatable Insights into Local SEO: Buy the LocalUp Advanced Video Bundle

Posted by EricaMcGillivray

Missed LocalUp Advanced 2015? Forgot to take notes, or just want to relive the action? You can now 
purchase the bundle of 13 videos in order to get all the knowledge our speakers shared about local SEO in. Dive deep and learn how to wrangle content, get reviews, overcome technical mobile challenges, and so much more from top industry leaders.

Moz and
Local U are offering a super-special deal for everyone—an unbeatable value for anyone looking to level-up their local SEO skills.

Buy the LocalUp Advanced Video Bundle


Get a preview of what you’ll learn and hear what attendees had to say about how much they enjoyed it:








In addition to the videos, you also get the slide decks. Follow along and go back as you start implementing these tips into your strategy and work. You can watch these videos and download them to any device you use: desktop, laptop, tablet, and mobile.


Watch the following great talks and more:

Read the rest

Getting Local Keyword Research and On-page Optimization Right with Mary Bowling
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms

April 7, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Advanced Content Analysis in Google Analytics

Posted by Jeffalytics

We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. 

This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing efforts. 

Paying attention to which of your content efforts are working well is the cornerstone to data-driven marketing. The companies that make these investments can produce tremendous results. For an in-depth analysis on the importance of being data driven, here are two recent articles that inspired me:

These articles show how taking data-driven approach to producing content can produce great results. Exponential traffic and revenue in these cases. 

I don’t know about you, but exponential traffic sounds pretty great … Read the rest

March 25, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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