Should SEOs Care About Internal Links? – Whiteboard Friday

Posted by randfish

Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday.

Should SEOs Care About Internl Links?

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about internal links and internal link structures. Now, it is not the most exciting thing in the SEO world, but it’s something that you have to get right and getting it wrong can actually cause lots of problems.

Attributes of internal links

So let’s start by talking about some of the things that are true about internal links. Internal links, when I say that phrase, what I mean is a link that exists on a website, let’s say ABC.com here, that is linking to a page on the same website, so over here, linking to another page on ABC.com. We’ll do /A and /B. This is actually … Read the rest

May 26, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Is Semantic Search and What Should You Do About It?

Posted by alexis-sanders

SEO specialists spend massive amounts of effort trying to get Google on our side — to see the brilliance of our content, the ingenuity of our meta elements, and the genius of our organic strategies. We spend so much time treating Google as a metaphorical friend that we sometimes we lose sight of the overarching picture: that Google’s (sometimes magical) results are built upon an algorithm seeking conversation.

Algorithms can (and do) solve many problems, but having one match the conversational level of human beings presents an enormous challenge. Engineers at top Mountain View companies have pushed and pried to move computer science into the realm of artificial intelligence. Their wins in the world of artificial intelligence and machine learning have been impressive, resulting in a new champion in Go, appearing in local stores as pseudo-employees, and has been predicted to drive even more fruitful conversations with our now personal assistant phones. Search engines have always been at the forefront of driving the AI initiative.

Since its beginnings, Google has been pushing search results into the realm of natural conversation, and a huge component of its strategy has been categorized under the umbrella … Read the rest

November 14, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Weird, Crazy Myths About Link Building in SEO You Should Probably Ignore – Whiteboard Friday

Posted by randfish

The rules of link building aren’t always black and white, and getting it wrong can sometimes result in frustrating consequences. But where’s the benefit in following rules that don’t actually exist? In today’s Whiteboard Friday, Rand addresses eight of the big link building myths making their rounds across the web.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some of the weird and crazy myths that have popped up around link building. We’ve actually been seeing them in the comments of some of our blog posts and Whiteboard Fridays and Q&A. So I figured, hey, let’s try and set the record straight here.

1. Never get links from sites with a lower domain authority than your own

What? No, that is a terrible idea. Domain authority, just to be totally clear, it’s a machine learning system that we built here at Moz. It takes and looks at all the metrics. It builds the best correlation it can against Google’s rankings across a broad set of keywords, similar to … Read the rest

September 9, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

10 Things I’ve Learned Recently About Hiring and Applying for SEO Roles

Posted by bridget.randolph

Here at Distilled NY we’ve been running a hiring cycle, and it’s really brought front and center for me the key elements that make a digital marketing (and specifically SEO) candidate stand out from the crowd. So I wanted to share a few things I’ve learned in the process.

For the purpose of this post, I’m going to tackle this topic from two angles (with 5 points on each, in true “10 Things I’ve Learned…” style):

Part I: 5 attributes I now look for in any new analyst or consultant hire (and what you as an employer might want to think about before making someone an offer), and

Part II: 5 things to consider as a job seeker if you’re applying for a role at a company like Distilled.

I should also note that this post is based on my own personal approach and viewpoint, rather than representing any kind of official Distilled documentation.

What I look for in a new SEO hire

At Distilled, we hire for SEO consultants at two levels — analyst (entry-level) and consultant (3+ years experience). The core elements we look for are the same for each, but for consultants there’s … Read the rest

September 5, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The 15 Most Popular Myths About International SEO, Debunked

Posted by Kaitlin

There are lots of myths and misconceptions surrounding the subject of international SEO. I recently gave a Mozinar on this; I’d like to share the basis of that talk in written form here. Let’s first explore why international SEO is so confusing, then dive into some of the most common myths. By the end of this article, you should have a much clearer understanding of how international SEO works and how to apply the proper strategies and tactics to your website.

One common trend is the lack of clarity around the subject. Let’s dig into that:

Why is international SEO so confusing?

There are several reasons:

  • Not everyone reads Google Webmaster Guidelines and has a clear understanding of how they index and rank international content.
  • Guidelines vary among search engines, such as Bing, Yandex, Baidu, and Google.
  • Guidelines change over time, so it’s difficult to keep up with changes and adapt your strategy accordingly.
  • It’s difficult to implement best practices on your own site. There are many technical and strategic considerations that can conflict with business needs and competing priorities. This makes it hard to test and find out what works best for your site(s).

A … Read the rest

July 19, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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