The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and 1 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

  1. Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.
  2. Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:


1. Google remains people’s window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year’s study. In numerical terms, Google is growing — it’s simply that the big G’s share of the pie … Read the rest

September 7, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

State of Enterprise SEO 2017: Overworked SEOs Need Direction

Posted by NorthStarInbound

This survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian.

In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a more objective measurement of how SEO teams are assembled, what resources are allocated to them, what methods they use, and how they perform.

We hadn’t seen such data collected, particularly for enterprise SEO. We found this surprising given its significance, evident even in the number of “enterprise SEO tools” and solutions being marketed.

What is enterprise SEO?

There is no single fixed-industry definition of “enterprise” beyond “large business.” For the purposes of this survey, we defined enterprise businesses as being comprised of 500 or more employees. “Small enterprise” means 500–1000 employees, while “large enterprise” means over 1000 employees.

Industry discussion often points to the number of pages as being a potential defining factor for enterprise SEO, but even that is not necessarily a reliable measure.

What was our survey methodology?

We developed the widest enterprise SEO survey to date, made up of 29 … Read the rest

September 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Relive MozCon with the 2017 Video Bundle

Posted by Danielle_Launders

MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions aiming to level up your SEO and online marketing skills. Get ahead of Google and its biggest changes to organic search with Dr. Pete Meyers, prepare for the future of mobile-first indexing with Cindy Krum, and increase leads through strategic data-driven design with Oli Gardner.

Ready to dive into all of the excitement? Feel free to jump ahead:

Buy the MozCon 2017 Video Bundle

For our friends that attended MozCon 2017, check your inbox: You should find an email from us that will navigate you to your videos. The same perk applies for next year — your ticket to MozCon 2018 includes the full video bundle. We do have a limited number of super early bird tickets (our best deal!) still available.

This year’s MozCon was truly special. We are honored to host some of the brightest minds in … Read the rest

August 28, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Make the Most of Your MozCon 2017 Adventure – A Seattle How-To

Posted by Danielle_Launders

There’s a little secret we keep here in Seattle: it doesn’t actually rain all the time (we just want people to think that so we can keep the beautiful summers all to ourselves). Those of you who have been to a MozCon before are in on that secret; those of you who are joining us for MozCon 2017 on July 17–19 will soon find out!

It can be hard coming to a new city and trying to find food and experiences off the beaten path, which is why Mozzers have come together to share some of their favorite places, both new and old, to help you make the most of your time in Seattle this summer. If you don’t have your ticket and don’t want to miss out on all the fun, grab yours now — they’re selling out!

Buy my MozCon 2017 ticket

Unfamiliar with MozCon and not sure what you’ll learn? Scope out the full agenda with all the juicy details on who’s speaking and what topics we’re covering.

Official MozCon activities

We want you to enjoy yourself, make new industry friends, and get the most out of your MozCon experience — which is … Read the rest

July 5, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Win a Ticket + Lodging to MozCon 2017 – On Us!

Posted by Danielle_Launders

That’s right! We’re bringing back our MozCon contest where you, our community, can submit your creative entries for a chance to come to MozCon 2017 for free! Last year we had so many impressive and deserving entries, it was hard to choose just one… which is why this year there will be three lucky winners. Yes! You read correctly — three lucky people will be able to attend MozCon for free. Moz will not only cover your registration, but you’ll also have reserved VIP front-row seating, and we’ll pick up the bill for accommodations at the Grand Hyatt.

This is your chance to meet Roger, laugh and cry at MozCon Ignite, converse with speakers during lunch, and of course learn all the things! To enter, just send over a unique piece of content telling us why we should send you to MozCon. Make sure your entry is both original and creative!

First up: Create!

Brainstorm and create something new, unique, and compelling. Last year we saw tons of ingenious ideas, including:

  • Videos (must be one minute or less)
  • Blog posts
  • Songs
  • Books
  • Drawings
  • Slide decks
  • Anything else you can dream up!

These are just a … Read the rest

June 6, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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