The 2015 Moz Annual Report: All the Facts and Then Some

Posted by SarahBird

Longstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment.

So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross.

david bowie tumbler goblin king labrunth game of thrones.gif

Here’s me agonizing over what to write. It’s not always good to be king.

Alright. Enough wallowing in self pity.

Here’s how I’m organizing this post so you can jump around to whatever strikes your fancy:

Part 1: tl;dr 2015 was a strengthening year!

Part 2: Two 2015 strategic shifts

Part 3: Two invisible achievements

Part 4: The tough stuff

Part 5: Inside Moz HQ

Part 6: Performance (metrics vomit)

Part 7: The Series C and looking ahead

[Part 1]

tl;dr: 2015 was a strengthening year!

2015 was a strengthening year. We grew customers, revenue, and product offerings. We also began some major tech investments that will continue to pay off in the years ahead.

With all the product launches comes increased opportunity in 2016, and also increased complexity. In the year ahead, you’ll see Moz delivering much more personalized onboarding, re-working the brand to accommodate our product … Read the rest

February 11, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Brands That Won (and Lost) Google in 2015

Posted by Dr-Pete

As part of the MozCast 10K (a 10,000-keyword daily Google tracker), we keep a close eye on the domains with the most page-one Google real-estate. As of December 1st, these were the “Big 10″:

“Share” represents the percentage of total results each domain has across the entire data set. Of course, absolute rankings can vary a lot depending on the data set, but what’s more interesting is how any given brand moves over time.

We watch day-to-day movements closely as search marketers, and often track winners and losers when Google announces a big update, but I thought it would be interesting to take the long-term view. Who are the brands who won and lost the most Google real estate in the past year? All of the data from this post is from the MozCast 10K and spans December 1, 2014–December 1, 2015.

Biggest winners in 2015

If we look at absolute gains in total page-one Google real estate, the winners are in the table below. The “Rank” columns shows their current position in the Top 100:

Online retail giant Amazon.com held tight to the #2 position in our data set, making the biggest overall gain. Etsy … Read the rest

December 22, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015

Cyrus Shepard Keynote: Human Optimized SEO – SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with Cyrus Shepard, Head of Audience Development at Moz.

Cyrus Shepard Keynote

Cyrus started with a story of his first marketing job: telemarketing. An experience he despised, and one that made SEO seem so liberating because now it was about giving people exactly what they want, when they want it. It wasn’t about cold calling and trying to convince someone that they really wanted a particular item.

But what has happened to SEO over the years?

He started to talk about where it has gone, and what it’s like to work at Moz, and how this has led to the myth of “advanced SEO.”

Everyone, he said, thinks Moz has all the answers and … Read the rest

September 13, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015

David Locke Keynote: Extending the Moment – SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz.

David Locke Keynote

You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the very first thing he said was that he’s not a digital marketer, and, for that matter, this was really his very first “semi-PowerPoint.” So what is he bringing to the table?

Well, he did make KFAN the highest rated sports station in Salt Lake City for men between the ages of 25 to 54. The show peaked in 1998 when it ranked first on both FM and AM radio with adults 25 to 54 in the country.

Now as the radio voice for the Jazz, he has gone beyond his contracted 80 or 90 games a years to work that requires his attention pretty much 24/7/365.

He’s a broadcaster and a communicator, so that’s what we’re going to look … Read the rest

September 10, 2015  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015

Duane Forrester Keynote: The Future of Digital Marketing – SLC|SEM Digital Marketing Conference 2015 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake.

Duane Forrester Keynote

And then it took a little while to understand that he was talking about wealth and money in general that marketers will somehow be connected to and businesses will be generating.

I will say right off that this was a fascinating keynote, but it did seem a little disjointed, so this summary may feel the same.

His first advice to us was to know the buyer.

He second bit of advice was to align or fail – which is to say that you need to know what your buyer wants and then provide it or you will quickly be left behind.

Millennials, he said, are the first generation … Read the rest

September 7, 2015  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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