Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More

Posted by SarahBird

Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started.

Moz 2013 A Year In Review

This is a long post. Here are some convenient links to whatever tickles your fancy:

Four Big Investments in 2013

Community & Customers

Inside Moz HQ

Technical Achievements

Looking Forward

If long-form blog posts aren’t your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza!

Four Big Investments

1. The rebrand from SEOmoz to Moz

We’d been planning the rebrand from SEOmoz to Moz for about 18 months before we executed. The original plan was to launch the rebrand simultaneously with the release of Moz Analytics. Ah, yes. What a lovely dream!

When it became clear that Moz Analytics wasn’t going to be ready before May, we decided to decouple the rebrand from the product launch.

The rebrand went amazingly well. Better than we anticipated. Most people weren’t surprised, which I think is a good thing; we had been seeding the idea of “Moz” for a long time. Recently, Search Engine Land released study results indicating that Moz is the second-most recognized marketing … Read the rest

January 30, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Most Viral YouTube Videos of 2013

The Most Viral YouTube Videos of 2013 is a post by SEO expert Shemmah Al-Darweesh. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Viral YouTube Videos in 2013

What do a dead terrorist, a bushy-browed singer and a bunch of goofy children have in common? My first guess was that one of America’s favorite dummies (with a horribly butchered name might I add), had hooked up with Britain’s Susan Boyle and started a rather bizarre but polite little family. The real answer is over 100 million views on YouTube in less than 500 days for the children, less than 165 days for Achmed and only nine days for Ol’ Susie.

YouTube has provided the world with a place where they have the potential to upload the next viral video with nothing but their camera phones. However, getting people to take an interest in the footage of your crusty cat is not always an easy task. This is probably because the only people that want to watch Snuggle Muffin pouting over her Fancy Feast are you and your great aunt Pearl.

There are many theories that revolve around the idea of viral videos that … Read the rest

January 15, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO.com Online Content Collective – The Best 13 of 2013

SEO.com Online Content Collective – The Best 13 of 2013 is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Online-Content-Collective

It’s that time of the year again where every blogger, marketer, and interested bystander start making lists that either look back and review some of the great things that happened over the year or look forward and predict (with hit-or-miss accuracy) what we can expect in the next 12 months.

Who are we to buck the trend?

Now, there are a lot of ways an online marketing company could validly rate its best blogs of the years. Page views. Tweets. Comments. Opportunities for self promotion. (I tried but couldn’t justify including some of my own on this list.) In this case, though, I’ve collected our 13 Best Blogs of 2013 based on a combination of all those factors (minus the opportunity for self promotion).

So, I present for your consideration:

1.  Is Instagram a Valid Marketing Tool?

Can Instagram be more than an extensive stream of selfies and out-of-focus action shots? According to the current trends, there’s a lot of opportunity here … Read the rest

January 6, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best of 2013: The Top Posts and People on the Moz Blog

Posted by Trevor-Klein

Continuing what has become an annual tradition at Moz, on the last day of 2013 we’re excited to bring you a roundup of the very best of this year’s posts on the Moz Blog and YouMoz.

After asking Roger to work overtime to crunch these numbers, we’ve whittled the posts down to the cream of the crop, and have organized them in several different ways:

  1. The top Moz Blog posts by unique pageviews
  2. The top YouMoz Blog posts by unique pageviews
  3. The top Moz Blog posts by number of thumbs up
  4. The top Moz Blog posts by number of comments
  5. The top Moz Blog posts by number of linking root domains
  6. The top comments from our community by number of thumbs up
  7. The most active community members by number of comments posted

This year’s data was more difficult to collect, as we migrated to our new domain in May. My eternal gratitude goes to Cyrus Shepard for helping make sure the right numbers were pulled.

Top posts by unique pageviews

One of the quintessential metrics for a piece of content is its number of unique pageviews. Reflecting our audience’s thirst for advanced SEO, content marketing, and … Read the rest

December 31, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

We (Mostly) Told You So: A Look Back at Our 2013 Predictions

We (Mostly) Told You So: A Look Back at Our 2013 Predictions is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

We-mostly-told-you-so

At the beginning of the year, we took a look back at 2012 and made a few predictions about what the online marketing landscape would look like throughout 2013. Now, as the year draws to a close, it’s time to look back at those predictions and see what we got right, where we went wrong, and what we couldn’t have predicted with a crystal ball, quantum mathematics, and our own personal Nostradamus tied up in the server room.
Here’s Ash Buckles taking us through the list of predictions:

Now let’s examine them one at a time.

1.  Author Rank

Authorship proved to be extremely important for online marketers. By including authorship in your content marketing strategy, you could start making your content stand out from others, increase exposure, drive more clicks, and receive higher rankings. Google showed that they really want authors to claim their content, and they’re willing to reward you for doing so.

2.  Co-Occurrence

Google continues … Read the rest

December 10, 2013  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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