​The Future of the Moz Community

Posted by Dr-Pete

As many of you know, Moz recently went through a major reorganization, which included the loss of 28% of our staff. Our Community team was heavily impacted, which has understandably led to speculation about the future of the Moz Community. I want to specifically address those concerns, project by project. The Moz Community is an essential part of our past and future, and while we can’t ignore the reality and difficulty of our recent losses, we believe strongly in our Community and are doing our best to chart a path forward.

A personal note

I asked to write this post, knowing it wouldn’t be easy. I’ve been a member of the Moz Community for almost 10 years. When my first YouMoz post was promoted in April 2007, I didn’t realize it would be the start of a decade-long journey. The Moz Community made my career in SEO possible, and I’ll always be grateful for that.

The people affected by the past few weeks are my peers and friends, and I take that loss personally. It’s ok to take that personally. At the same time, there are 160 peers and friends still at Moz trying … Read the rest

September 10, 2016  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The Finalized MozCon 2016 Agenda & Congratulations MozCon Ignite Speakers!

Posted by EricaMcGillivray

All the puzzle pieces have come together, and MozCon 2016 is ready to rock! Over the past week, I’ve had the pleasure of peeking at our speakers’ outlines, and I cannot wait. Whether you’re looking to for the latest SEO information, ready to tackle mobile’s biggest issues, wanting to push your content to 10x, or generally wanting to absorb everything online marketing, it’s going to be so good.

If you’re reading this post and remembering you haven’t bought your ticket yet, I’ll pause:

Buy your MozCon 2016 ticket!

Now let’s get to the good stuff:

The MozCon 2016 Agenda

Monday


08:00–09:00am
Breakfast


Rand Fishkin

09:00–09:20am
Welcome to MozCon 2016! with Rand Fishkin

Wizard of Moz
@randfish

Rand Fishkin is the founder and former CEO of Moz, co-author of a pair of books on SEO, and co-founder of Inbound.org. Rand’s an un-save-able addict of all things content, search, and social on the web.


Cara Harshman

09:25–10:10am
Uplevel Your A/B Testing Skills with Cara Harshman

Content Marketer and Storyteller at caraharshman.me
@caraharshman

A/B testing is bread and butter for anyone who aspires to be a data-driven marketer. Cara will share stories about how testers, from one-person agencies to dedicated testing teams, are … Read the rest

August 8, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The MozCon 2016 Community Speakers Have Landed!

Posted by EricaMcGillivray

[Estimated read time: 6 minutes]

That’s right! Please join us in congratulating the four community speakers for MozCon 2016 — September 12–14 in Seattle.

This year, we received 140 submissions. And while the overall number of submissions were down, the quality of submissions has gone up. Typically, we’ve been able to eliminate ~100 submissions for not meeting the minimum bar, but this year, it was more like ~20. Which only means competition for these four slots was harder than ever before.

For those wondering more about what makes a great MozCon pitch, I’ve included the pitches, plus a comment from a committee member. (With a bit of the information redacted, because surprises on stage are good.)

Please congratulate…clapping hands


Alex SteinAlex Stein

SEO Manager at Wayfair
@sonofadiplomat

Alex Stein is currently SEO Manager at Wayfair.com, an online home goods store. Follow him on Twitter @sonofadiplomat for all things SEO, and he is, in fact, the son of a diplomat.

Alex’s pitch:

Boost Rankings by Removing Internal Links

A majority of SEO advice covers gaining high volumes of external links, but many site owners fail to pursue the low-hanging fruit by reducing the number of internal links to drive … Read the rest

July 5, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The Ridiculously Smart Guide to Buying Legit Twitter Followers

Posted by larry.kim

You can get 12,000 followers for your Twitter account for the low, low price of .

Plenty of websites offer such services:

buy twitter followers

No.

Just no.

You’re better than that.

Don’t buy thousands of fake accounts for cheap.

There’s a much smarter way to buy legitimate Twitter followers and increase your organic reach.

Having real Twitter followers definitely will offer you more long-term benefits than any “cheap” deals you’ll find.

What you have to do is buy real followers.

Adding legit Twitter followers will increase engagement and impressions because actual people will be retweeting you, replying to your posts, or otherwise interacting with your content.

Increasing your following does come at a cost, but it may surprise you to learn that, when done right, it really isn’t all that expensive.

Here’s your ultimate guide to running a Twitter Followers Campaign.

How to reach your future Twitter followers

Twitter makes it super easy to target users by location. For example, you could target people in specific cities, or you could target a metro area, such as Boston, MA–Manchester NH:

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Your Followers Campaigns can target either by interests and followers, or by using Tailored Audiences.

Using interests … Read the rest

December 5, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​The 3 Most Common SEO Problems on Listings Sites

Posted by Dom-Woodman

Listings sites have a very specific set of search problems that you don’t run into everywhere else. In the day I’m one of Distilled’s analysts, but by night I run a job listings site, teflSearch. So, for my first Moz Blog post I thought I’d cover the three search problems with listings sites that I spent far too long agonising about.

Quick clarification time: What is a listings site (i.e. will this post be useful for you)?

The classic listings site is Craigslist, but plenty of other sites act like listing sites:

  • Job sites like Monster
  • E-commerce sites like Amazon
  • Matching sites like Spareroom

1. Generating quality landing pages

The landing pages on listings sites are incredibly important. These pages are usually the primary drivers of converting traffic, and they’re usually generated automatically (or are occasionally custom category pages) .

For example, if I search “Jobs in Manchester“, you can see nearly every result is an automatically generated landing page or category page.

There are three common ways to generate these pages (occasionally a combination of more than one is used):

  • Faceted pages: These are generated by facets—groups of preset filters that let
  • Read the rest

April 27, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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