The Web Developer’s SEO Cheat Sheet 2.0

Posted by DannyDover

It is my honor and privilege today to introduce the brand-new version of The Web Developer’s SEO Cheat Sheet. This free and downloadable document covers all of the important SEO code and best practices that are needed by online marketers and developers.

Benefits and features

  • Save the Google searches for your new inbound visitors: This cheat sheet covers all of the details you would normally spend hours researching online. This leaves you with more time for the important things (like laughing at JennaMarbles or pretending you don’t watch Vine compilations).
  • Available both online and offline: You can store the free downloadable PDF wherever you want. Save a hard drive, kill a tree! (It’s printable.)
  • Updated for the inbound marketer: With new sections like responsive design and rel=”author”, you can uphold your flawless nerd reputation by publicly shaming those who make syntax errors in their code (and are foolish enough not to download this cheat sheet!).

Information covered

If it is important, we have you covered!

Page 1

  • Important HTML Elements
  • HTTP Status Codes
  • Canonicalization
  • URL Best Practices
  • Webmaster Tools

Page 2

  • Robot Control Syntax
  • Important User-agents
  • Sitemap Syntax

Page 3

  • Facebook Open Graph
  • Twitter Cards
  • Google+
  • Google+ Authorship
  • Google+ Publisher

Page 4

  • Targeting Multiple Languages
  • Mobile Web Development (Responsive Design)


It has been five years since I created the first version of this cheat sheet. Frustrated with how hard it was to find technical SEO information, I stayed up an entire night crafting the original resource. Without getting a second opinion, I blindly posted it on the company blog and went into the office.

At the time, I was still establishing my professional self and was an intern at Moz. The company was small, and the future of my unpaid internship was uncertain.

The blog post announcing the new cheat sheet resource went on to become the most popular blog post (as judged by thumbs) in the company’s history (in fact, it still is!). The cheat sheet was heavily distributed on popular sites of the day and drove an incredible amount of much-needed links to the still-developing SEOmoz domain.

The Moz team was super excited about how many people the resource was helping, and I gained some desperately needed clout. When Rand tried to show his excitement over the piece, I learned an incredibly valuable lesson about intra-office communication.

Note to interns everywhere. Don’t actually make vocal sound effects when your get the opportunity to “blow up” your boss’s impromptu pound handshake.

Rand: Great job, Danny! Pound it!

*Reaches out fist in congratulatory manner*


*Confusion followed by reddened face*… *Saddened apology*

Rand: Erm… good job anyways!

Despite my social mishap :-) , Rand and the team continued supporting me and this resource. Today’s version is better than the original and even more valuable.

Looking back, the Moz team was absolutely fundamental in shaping me into the person I am today. My career at Moz was some of the most important years of my life thus far.

After leaving Moz in early 2011, I used the many habits and skills I learned from the talented team and continued to step up my career.

Thanks to Moz (and partly due to the original version of this cheat sheet), I am now living my ideal lifestyle by pursuing my bucket list full-time. You can read more about my story here.

Thank you!

A very special thanks to Cyrus and Dawn Shepard for making this new resource a reality. Your long hours and persistence have been inspiring. Thanks to the Moz design team for your artful assets and gleeful glamour (those are good things!).

Lastly, thanks to all of you for downloading and making this thing a success. You all rock!

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August 29, 2013  Tags: , ,   Posted in: SEO / Traffic / Marketing

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