Help with Nomenclature for Links & Brand Mentions

Posted by randfish

Hey gang – short blog post on a topic our product and marketing teams have been noodling around with. As many of you know, we've got our Linkscape index, which is crawled, processed and served out on a monthly basis (there's a new index about every 30 days). We also have a newer datasource, Blogscape, aka Freshscape (which is currently undergoing some repairs in Labs) which crawls a few million "fresh" RSS feeds and indexes full content.

The goal of Linkscape is to present a search-engine size link graph, while the goal with Freshscape is to provide a more realtime, full-content index of links and mentions similar to what Google Alerts does. The problem is… what to call them?

We're currently hard at work on a future iteration of the SEOmoz PRO platform that will include deeper integrations of both Linkscape and Freshscape data (so you can watch and competitively compare your wide link graph metrics as well as these fresher, primarily RSS-based links and brand mentions). As such, we need a way of segmenting these that makes sense to current and future users of PRO, and we'd love your input. The following polls have some of the names we like best right now for classifying Linkscape vs. Freshscape data:

If you have other suggestions or ideas, please feel free to include them in the comments. If there's one in particular that receives lots more thumbs up than anything in the poll, we might use your idea in the final version!

Thanks very much for the help – can't wait to show you our new stuff (though it will be more than a few months until this is ready to roll out).

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