4 Simple Tactics For Increased Exposure On SlideShare

4 Simple Tactics For Increased Exposure On SlideShare is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.


As more marketing moves from off-line to online distribution channels, there are a number of outlets that can help generate traffic to a company’s website and increase brand awareness. In order to get the most benefit from their online efforts, companies need to understand where their customers look for information about their services or products and then provide valuable content on those sites.

By placing content on external sites, companies can reach their target audience and maybe even get their content ranked in search engines for specific keyword phrases. This, in turn, will help increase brand exposure and drive more traffic to the site.

Slideshare is a content site that has a lot of potential to increase exposure and send targeted traffic to a company’s site. Slideshare is a popular platform for uploading and sharing PowerPoint presentations, and you can start building traffic to your site by using these four tactics:

Tip #1- Optimize Each Presentation

When you upload a new presentation to Slideshare you should create a title, description and tag your PPT presentation. Make sure you use keywords in each of these fields. For example:


It is a good idea to “Allow viewers to download file” as well. That way Slideshare can track how many times an individual saves or downloads your presentation.

Tip #2- Use Keywords Throughout the Presentation

Once they’re uploaded, Slideshare creates a transcript of the slides which appears below the presentation. Google and other search engines can crawl and index the transcript and create an association (via co-citations) between certain keywords and your brand. Pratik Dholakiya explained co-citations as:

“Google is placing less emphasis on anchor text (and perhaps links in general), and is leveraging its massive data set to look for statistical correlations that it can use to determine relevance and influence on the web.”

For more information about co-citations, you can check out Pratik’s article on Search Engine Journal.

Tip #3- Promote Your Presentation

After you upload your presentation to Slideshare, spend some time on sites like Quora or LinkedIn Groups to promote your content. Chances are you have answered someone’s questions with the information in your slides, so this is an opportunity to link to your presentation.


When looking on Quora for the phrase “create images using PowerPoint,” I came across the following opportunity:


This simple question provided great opportunity to build links naturally to the following presentation:

How to Create Killer Pinterest Graphics with PowerPoint from SEO.com


Find relevant places to link to your Slideshare presentation and you will be able to increase the amount of views to your slides. Further, you should also promote your presentation on social sites. Social sharing like Tweets, shares, likes and +1s can also increase the amount of views to your slides.

This will, in turn, increase your chances of being featured on the homepage of Slideshare:


Image source: slideshare.net

Slideshare features 16 presentations on a given day. While two of the featured presentations are paid listings the other 14 are editorial picks, and one of the criteria Slideshare uses to select which content to feature is the highest number of views in a given day.

Promoting your presentation through link building and social promotions can increase the amount of views to your presentation substantially, which in turn increases your chances of showing up in the featured section of the homepage.

Link building, social shares and additional views helped SEO.com increase views to the following presentation:


 Tip #4- Begin with the End in Mind

Like any piece of content you produce it should have a purpose. If you define that purpose upfront it will be that much easier to create an effective strategy. Before building out a Slideshare presentation you should have a keyword phrase in mind so you can easily optimize the presentation (that is keyword rich), create value, and promote it through link building and social channels.

By taking advantage of the tips above, you can drive valuable traffic back to your site and possibly even rank your presentation in search engines for key phrases. A well-thought-out SlideShare presentation may be easier to rank rather than your own blog since it gets to use SlideShare’s domain authority. Sometimes, though, there are just certain topics that are best covered with a visual presentation instead of blog post.

I would love to hear how you are using Slideshare for your online marketing efforts.

Get Internet Marketing Insight For Your Company - SEO.com

4 Simple Tactics For Increased Exposure On SlideShare is a post by SEO expert . For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

SEO.com » Blog

June 25, 2013  Tags: , , , ,   Posted in: SEO / Traffic / Marketing

15 Responses

  1. android apps - July 22, 2013

    Hey there! Would you mind if I share your blog with my zynga
    group? There’s a lot of folks that I think would really enjoy your content. Please let me know. Thanks

  2. designer menswear - December 17, 2013

    Hello, i read your blog from time to time and i own a similar one and
    i was just wondering if you get a lot of spam remarks?
    If so how do you prevent it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any help
    is very much appreciated.

  3. V5 Log Book  - December 21, 2013

    We’re a gaggle of volunteers and starting a
    brand new scheme in our community. Your site provided
    us with useful info to work on. You’ve done an impressive task and our entire community will probably be thankful to you.

  4. henderson nv dentist - February 18, 2014

    whoah this weblog is magnificent i really like studying
    your articles. Keep up the great work! You already know,
    lots of people are hunting around for this info, you could aid them greatly.

  5. satellite internet provider cove city nc - March 7, 2014

    Do you mind if I quote a few of your articles as long as I provide credit and sources back to your blog?
    My blog site is in the very same niche as yours and my users would really benefit from
    a lot of the information you present here. Please let me know
    if this okay with you. Cheers!

  6. Dorothy - March 15, 2014

    This blog was… how do I say it? Relevant!! Finally I’ve found something that helped me.

    Appreciate it!

  7. stocks gta v - March 15, 2014

    Hello there, just became aware of your blog through Google, and
    found that it is truly informative. I’m going to watch out for brussels.

    I’ll be grateful if you continue this in future. Many people will be benefited from your writing.

  8. Brook - March 17, 2014

    all the time i used to read smaller articles that as well clear their motive, and that is also happening with this paragraph which I am reading at this place.

  9. Edgar - March 18, 2014

    Hi to every body, it’s my first visit of this website; this weblog carries awesome and in fact good information
    designed for readers.

  10. seo companies - March 18, 2014

    I pay a quick visit each day some web pages and blogs to read articles or reviews, but this weblog offers quality based

  11. internet service provider richland center wi - March 23, 2014

    fantastic issues altogether, you simply won a logo new reader.
    What would you recommend in regards to your submit that
    you just made some days in the past? Any positive?

  12. finance major uf - March 25, 2014

    I am really impressed with your writing skills as well as with the
    layout on your blog. Is this a paid theme or did you modify it yourself?
    Either way keep up the excellent quality writing, it’s rare to see a great blog like this one

  13. Lorie - March 30, 2014

    If you desire to get a good deal from this article then you have to apply these strategies to
    your won webpage.

  14. Brenton - April 19, 2014

    What’s up to every body, it’s my first visit of this webpage; this
    web site includes remarkable and really fine material for visitors.

  15. Major - June 2, 2014

    I’m impressed, I must say. Rarely do I come across
    a blog that’s both equally educative and
    interesting, and let me tell you, you have hit the nail
    on the head. The problem is something that not enough folks are speaking
    intelligently about. I am very happy that I came across this in my search for
    something regarding this.

Leave a Reply

You must be logged in to post a comment.

TechNetSource on Facebook

TechNetSource » 4 Simple Tactics For Increased Exposure On SlideShare