Choosing the Right Domain Name

For those of us that have ever thought of building a website, one of the first things that most consider is their domain name. The process of choosing a domain name can sometimes be a daunting domain-name3and somewhat frustrating task. This is due in part to the fact that when you think you have the “perfect” domain name, someone else has already got it registered. As you come to the realization that you may have to settle for what you believe to be your second or even third best, that is when the disappointment starts to set in. The fact of the matter is, you don’t have to feel so disheartened by this.

Although picking a domain name that reflects the nature of the website is important, it is not even a close second to many other aspects of your site. Many of the successful websites, such as Google, do not have a domain name that describes the message or intent of there website at all. Although having a domain name that coincides with the direction of your site is important, the content and marketing should always be the main focus.

There are a few basic guidelines to follow when choosing your domain name:

1.  Shorter is better.

Domain names can be of any length up to 67 characters but a good domain name should be short, the shorter the better.

2.  Easy to remember.

Regardless of how you are targeting people to your website or business, creating a brand that is catchy and easy to remember will always pay off.

3.  Hard to misspell.

Even though most of your potential patrons may have a solid education, this does not always guarantee they will spell your domain name correctly.

domain-name1At least one other thing you might also consider is buying alternate domain names. If you are a small business, then spending the extra money for multiple domain names can be an investment. But as you grow, you’ll wish you had purchased the common misspellings of your company name, or at least the .net and .org versions

When choosing which Domain Registrar to open up your wallet to, there are many to choose from. It is without question that you should choose one that is well known and easy to contact in the event you have questions.

 This is a list as of February 2010 of the top ten domain registrars ranked based on market share according to the statistics compiled by RegistrarStats.

  1. Go Daddy
  2. eNom
  3. Tucows
  4. Network Solutions
  5. 1&1 Internet AG (a.k.a.
  6. Melbourne IT (a.k.a
  7. Wild West Domains (reseller brand of Go Daddy)
  8. (a.k.a. ResellerClub and Directi)
  10. Moniker Online Services

Good luck with the carving out of your slice of the internet pie and happy domain name hunting!


March 21, 2010   Posted in: Getting Started

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