Archive for the ‘SEO / Traffic / Marketing’ Category
5 Content Marketing Strategy Fundamentals
Every  SEO campaign can be  broken down into 5 fundamentals, then segmented into off-site (link building) and on-site (content) approaches to identify and understand the application. This webinar recap and slide deck (at the bottom of this post) is a top level guide to assist you with setting the correct content marketing strategy today.
1. Have a Plan
A good content strategy will consist of a plan rooted in specific value-based principles. These values are those that make a website good, worth visiting, long lasting etc. The way I came to determine just what these values should be is by drawing some parallels beween human success and marketing success gleaned from the well-known self improvement book: 7 Habits of Highly Effective People.
In the beginning of this book Stephen Covey outlines that all success literature over the last 2 centuries can be broken into two approaches to achieving success. One of these approaches should be considered primary, and the other secondary.
Character Ethic: This is the primary way to achieve success. It would be an approach based on principle based solutions. Covey calls this the “inside-out approach.” Meaning that if you focus… Read the rest
May 16, 2012
Tags: Content, Fundamentals, Marketing, Strategy
Posted in: SEO / Traffic / Marketing
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Response Codes Explained with Pictures
Posted by Lindsay
Friends and I were recently debating the finer points of serving a 410 versus a 404 response code when a brick and mortar retail analogy was born. I hope you'll have half as much fun reading through these amateur comics as I've had putting them together. You might also come away with an extra line of lingo when explaining HTTP Response Codes to clients or colleagues.
What are Response Codes?
When a search engine or website visitor makes a request to a web server, a three digit HTTP Response Status Code is returned. This code indicates what is about to happen. A response code of 200 means "OK, here is the content you were asking for." A 301 says, "Gotcha. That page has moved, so I'll send you there now." And so on.
Einstein once said, "If you can't explain it simply, you don't know it… Read the rest
May 15, 2012
Tags: Codes, Explained, Pictures, Response
Posted in: SEO / Traffic / Marketing
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Project Management for SEO (2012 Edition!)
Posted by Tom Critchlow
So here's the truth – I used to suck at project management. But over the years I've determinedly turned myself into a half-decent project manager. Why? What was the driving force?
Project Management Is A Tool For Effecting Change
At the end of the day, I never have and still don't care that much for project management. But what I do care deeply about is effecting change. Driving action and results instead of talk and documentation. You can see my drive for getting things done in this whiteboard friday:
(Note, if you have thoughts about this video you'd do well to read my follow-up comment about the difference between reports and reportings.)
Although there are many ways of affecting change, project management is a crucial part of it. Below I'm going to outline a bunch of tools, tips, and tricks that we've discovered and
May 14, 2012
Tags: 2012, Edition, Management, Project
Posted in: SEO / Traffic / Marketing
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Are You Setting Up WordPress For SEO Success?
Posted by evolvingSEO
Or do you find yourself feeling a bit like Gary Coleman…
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He is talking about WordPress, yes?
If you've ever tried to optimize WordPress for SEO success you've probably said those exact words at some point… some crazy theme breaks something, or a plugin crashes the whole site, or in terms of SEO you get 971 duplicate pages back from your crawl report.
But I don't think your troubles with WordPress are your fault entirely. I've been there too when I was first learning it! Gary Coleman has been there. But this post is an opportunity to move on from that…
Let's Wipe That Gary Coleman Look Off Your Face!
There's a lot of well meaning yet misguided info out there. After over two years of battling with (umm… using…) WordPress, I know it can be tricky and frustrating… Read the rest
May 13, 2012
Tags: Setting, Success, Wordpress
Posted in: SEO / Traffic / Marketing
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10 Ways to Maximize Your SEO Budget
After a number of years working at an SEO services agency I have monitored, worked on, analyzed, and overseen many projects across nearly as many industries. Some of these projects were successful beyond both the clients’ and our expectations while others struggled to climb the in rankings. I have been very careful to note the similarities between the campaigns that have the most success.
Some companies assume that their success is directly related to the amount of resources dedicated to that campaign by the agency. Although the budget an agency is given dictates what resources they can use in a campaign, I have found a number of things that companies can do to maximize their results, whatever their budget. The following is not intended to be all-inclusive, but even adopting a few of these suggestions can greatly improve your SEO spending.
1. Update Your Site With Relevant, Quality Content
It should come as no surprise that a site is no better than what it contains. Content can including videos, interactive games, pictures, graphics, audio recordings, written information, forums, and blogs just to list a few. Regardless of how much an agency or… Read the rest
May 13, 2012
Tags: Budget, Maximize, Ways
Posted in: SEO / Traffic / Marketing
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