Archive for the ‘SEO / Traffic / Marketing’ Category

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Posted by randfish

Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.

How to create influencer-targeted content - Whiteboard Friday

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how to create content that is specifically influencer-targeted in order to earn the links and attention and amplification that you often need.

Most SEO campaigns need 3 types of links:

So it’s the case that most SEO campaigns, as they’re trying to earn the rankings that they’re seeking, are trying to do a few things. You’re trying to grow your overall Domain Authority. You’re trying to get some specific keyword terms and phrases ranking on your site for those terms and phrases.

So you need kind of three kinds of links. This is most campaigns.

1. Links from broad, high-Domain Authority sites that are pointing — you kind of don’t care Read the rest

June 23, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Case For & Against Attending Marketing Conferences

Posted by randfish

I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add.

First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it’s logical for businesses to seek a return on investment.

What do you sacrifice when sending a team member to an event?

Let’s start by attempting to tally up the costs:

  • Lost productivity – Usually on the order of 1 to 4 days depending on the length of the event, travel distance, tiredness from travel, whether the team member does some work at the event or makes up with evenings/weekends, etc. Given marketing salaries ranging from K–0K, this could be as little as 0 (~1 day’s cost at the lower end) to ,900 (a week’s cost on the high end).
  • Cost of tickets – In the web marketing world, the range of events is fairly standard, between ~,000 and ,000, with discounts of 20–50% off those prices for
  • Read the rest

June 22, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​Moz Local Report: Who’s Winning Wealth Management?

Posted by Dr-Pete

As more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best situated to capture their attention online?

This turns out to be a more difficult question than you might think. Focusing on Google, there are three major areas where financial service providers can compete: organic results, local results, and paid results (ads). Even organic results are increasingly localized, with top rankings varying wildly from city to city, and traditional organic results are often pushed below both ads and the local 3-pack. Local packs command a large amount of screen real-estate — here’s a local pack for “financial planner” in my own suburban Chicago neighborhood:

In partnership with Hearsay Systems, which provides Advisor Cloud solutions for the financial services industry, we decided to find out who’s leading the pack (no pun intended) in 2017 for wealth management and financial … Read the rest

June 21, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

Posted by alexis-sanders

Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.

The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this?


Fundamentals

What is JavaScript?

When creating a modern web page, there are three major components:

  1. HTML – Hypertext Markup Language serves as the backbone, or organizer of content, on a site. It is the structure of the website (e.g. headings, paragraphs, list elements, etc.) and defining static content.
  2. CSS – Cascading Style Sheets are the design, glitz, glam, and style added to a website. It makes up the presentation layer of the page.
  3. JavaScript – JavaScript is the interactivity and a core component of the dynamic web.

Learn more about webpage development and how to code basic JavaScript.

javacssseo.gif

Image sources: 1, 2, 3

JavaScript is either placed in the HTML document within <script> tags (i.e., it … Read the rest

June 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

Posted by randfish

How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work.

When and how to use Domain Authority, Page Authority, and link count metrics.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about when and how to use Domain Authority and Page Authority and link count metrics.

So many of you have written to us at Moz over the years and certainly I go to lots of conferences and events and speak to folks who are like, “Well, I’ve been measuring my link building activity with DA,” or, “Hey, I got a high DA link,” and I want to confirm when is it the right time to be using something like DA or PA or a raw link count metric, like number of linking root domains or something like Spam Score or a … Read the rest

June 16, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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