Archive for January, 2018

SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? – Whiteboard Friday

Posted by randfish

In an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there’s danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand.

SEO Ranking Factors and Correlation

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are chatting about SEO ranking factors and the challenge around understanding correlation, what correlation means when it comes to SEO factors.

So you have likely seen, over the course of your career in the SEO world, lots of studies like this. They’re usually called something like ranking factors or ranking elements study or the 2017 ranking factors, and a number of companies put them out. Years ago, Moz started to do this work with correlation stuff, and now many, many companies put these out. So people from Searchmetrics and I think Ahrefs puts … Read the rest

January 5, 2018  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Optimize Your Google My Business Listing

Posted by sherrybonelli

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.

If you haven’t claimed and verified your Google My Business Listing yet, that’s the first step. To get started, visit https://www.google.com/business.

Many local businesses just claim their GMB listing and forget about it. What most businesses don’t realize is that there are a variety of other features you can use to optimize your Google My Business listing and several reasons why you should frequently check your business listing to ensure that it’s accuracy stays intact. Want to know more?

Complete all the information Google asks for

There are a variety of questions you can answer to complete your Google My Business profile. When done, your listing will have valuable data that will make it easier for potential customers to … Read the rest

January 3, 2018  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Does Mobile-First Indexing Work, and How Does It Impact SEO?

Posted by bridget.randolph

We’ve been hearing a lot about mobile-first indexing lately, as the latest development in Google’s ever-continuing efforts to make the web more mobile-friendly and reflect user behavior trends.

But there’s also a lot of confusion around what this means for the average business owner. Do you have to change anything? Everything? If your site is mobile-friendly, will that be good enough?

IS THIS GOING TO BE ANOTHER MOBILEGEDDON?!!

In this post I’ll go over the basics of what “mobile-first indexing” means, and what you may need to do about it. I’ll also answer some frequently asked questions about mobile-first indexing and what it means for our SEO efforts.

What is “mobile-first indexing”?

Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the cached versions of pages will usually be the mobile version of the page.

It’s called “mobile-first” because it’s not a mobile-only index: for instance, if a … Read the rest

January 2, 2018  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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