Archive for January 9, 2018

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1

The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

Sound familiar?

Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.

Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.

While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes and consider what is important to them. Have solid answers ready to questions.

CEOs are decision-makers, not problem-solvers. They are going to ask:

  • Why should we invest in SEO vs. [insert another strategy here]?
  • Is this going
  • Read the rest

January 9, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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