Archive for 2018

What to Do When a New Potential SEO Client Contacts You

Posted by dohertyjf

Editor’s note: We originally published a different article by mistake due to an oversight and a valuable lesson in the dangers of copy-paste; you can see it live here. We truly apologize for the error.


If you’re an agency owner or solo consultant, you’re probably constantly thinking about getting new clients. And we’re inundated in this industry with too much advice around new marketing funnels, new marketing ideas, and “one weird tricks to 10x your traffic overnight.”

But something we don’t talk about enough is what you do when you actually convert that person into a real contact on your site.

I’m not talking about “a lead” here, because that word is used widely in our space and has come to mean everything and nothing at the same time. A lead could be an email address and it could be a long-form submission telling you everything about their needs, as well as their budget and their birth city.

What I’m talking about here is a marketing qualified lead (MQL) that you are going to turn into a sales qualified lead (SQL) so that you can turn them into a business qualified lead (aka a new … Read the rest

January 16, 2018  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Google AdWords’ Keyword Volume Numbers Are Wildly Unreliable – Whiteboard Friday

Posted by randfish

Many of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues in depth and offer a few alternatives for more accurate volume data.

why it's insane to rely on Google adwords' keyword volume numbers

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we’re going to chat about Google AdWords’ keyword data and why it is absolutely insane as an SEO or as a content marketer or a content creator to rely on this.

Look, as a paid search person, you don’t have a whole lot of choice, right? Google and Facebook combine to form the duopoly of advertising on the internet. But as an organic marketer, as a content marketer or as someone doing SEO, you need to do something fundamentally … Read the rest

January 12, 2018  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

9 Predictions for SEO in 2018

Posted by randfish

For the last decade, I’ve made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today’s the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead.

In keeping with tradition, my predictions will be graded on the following scale:

  • Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled
  • Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality
  • Not Completely Wrong (-1) – Those that got near the truth, but are more “incorrect” than “correct”
  • Way Off (-2) – Guesses which didn’t come close

Breakeven or better means I make new predictions for the year ahead, and under that total means my predicting days are over. Let’s see how this shakes out… I’m not nervous… You’re nervous! This sweat on my brow… It’s because… because it was raining outside. It’s Seattle! Yeesh.

Grading Rand’s 2017 Predictions

#1: Voice search will be more than 25% of all US Read the rest

January 11, 2018  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Troubleshoot Local Ranking Failures [Updated for 2018]

Posted by MiriamEllis

I love a mystery… especially a local search ranking mystery I can solve for someone.

Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zipping through the following checklist, there’s a good chance you’ll be able to find one or more obvious “whodunits” contributing to poor Google local pack visibility for a given search.

Since I wrote the original version of this post in 2014, so much has changed. Branding, tools, tactics — things are really different in 2018. Definitely time for a complete overhaul, with the goal of making you a super sleuth for your forum friends, clients, agency teammates, or executive superiors.

Let’s emulate the Stratemeyer Syndicate, which earned lasting fame by hitting on a simple formula for surfacing and solving mysteries in a most enjoyable way.

Before we break out our magnifying glass, it’s critical to stress one very Read the rest

January 10, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

Posted by rMaynes1

The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain.

Sound familiar?

Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic (and therefore customers, sales, and revenue) won’t be easy, but these steps can increase the chances of your program being taken seriously, and getting the budget needed to make it a success.

Before you start: Put yourself in the shoes of the C-Suite and be ready to answer their questions.

While it’s no doubt frustrating that your executives don’t understand the importance of SEO, put yourself in their shoes and consider what is important to them. Have solid answers ready to questions.

CEOs are decision-makers, not problem-solvers. They are going to ask:

  • Why should we invest in SEO vs. [insert another strategy here]?
  • Is this going
  • Read the rest

January 9, 2018  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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