Archive for December, 2017

Followerwonk Is Moving On to a New, Loving Home

Posted by adamf

We have exciting news to share with you about our Twitter analytics tool, Followerwonk! For a while now we’ve been looking for a new home for the tool. We’re very pleased to announce that Marc Mims, one of the tool’s original developers, formed a company to acquire it and will continue to operate the popular service under the Followerwonk brand.

A little history

In August 2016, we announced our intention to sell Followerwonk. It’s a useful and powerful application, but since acquiring it in 2012, we discovered that the overlap between users of Followerwonk and users of our core SEO products was smaller than we anticipated. To address that problem, in 2015 we offered it as a separate subscription — part of a larger strategy to extend our services beyond SEO. Last year we made some hard choices, ultimately deciding to refocus our efforts on our SEO core. It was then that we decided to seek a better home for our Twitter analytics tool.

Marc and Followerwonk go way back. As an engineer on the team that originally built and launched the tool, he came on board at Moz in 2012 when Moz first … Read the rest

December 20, 2017  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Long Should Your Meta Description Be? (2018 Edition)

Posted by Dr-Pete

Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.

Back in spring of 2015, we reported that Google search snippets seemed to be breaking the 155-character limit, but our data suggested that these cases were fairly rare. At the end of November, RankRanger’s tools reported a sizable jump in the average search snippet length (to around 230 characters). Anecdotally, we’re seeing many long snippets in the wild, such as this 386-character one on a search for “non compete agreement”:

Search Engine Land was able to get confirmation from Google of a change in how they handle snippets, but we don’t have a lot of details. Is it time to revisit our guidelines on meta descriptions limits heading into 2018? We dug into our daily 10,000-keyword tracking data to find out…

The trouble with averages

In our 10K tracking data for December 15th, which consisted of 89,909 page-one organic … Read the rest

December 19, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Image Link Building – Whiteboard Friday

Posted by BritneyMuller

Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images.

Image Link Building

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, Moz fans, welcome to another edition of Whiteboard Friday. Today we’re going to go over all things image link building, which is sort of an art. I’m so excited to dig into this with you.

Know your link targets

So first and foremost, you need to know your link targets:

I. Popular industry platforms – top pages

What are those top platforms or websites that you would really like to acquire a link from? Then, from there, you can start to understand who might be influencers on those platforms, who’s writing the content, who might you contact, and also what are the top pages currently for those sites. There are a number of tools that give you a glimpse … Read the rest

December 15, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz the Monster: Anatomy of An (Averted) Brand Crisis

Posted by Dr-Pete

On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas ads.

It’s estimated that John Lewis spent upwards of £7m on this campaign (roughly .4M). It quickly became clear that they had organized a multi-channel effort, including a #mozthemonster Twitter campaign.

From a consumer perspective, Moz was just a lovable blue monster. From the perspective of a company that has spent years building a brand, John Lewis was potentially going to rewrite what “Moz” meant to the broader world. From a search perspective, we were facing a rare possibility of competing for our own brand on Google results if this campaign went viral (and John Lewis has a solid history of viral campaigns).

Step #1: Don’t panic

At the speed of social media, it can be hard to stop and take a breath, but you have to remember that that speed cuts both ways. If you’re too quick to respond … Read the rest

December 13, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller

100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself.

The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician’s predictions in real time on FiveThirtyEight.com. Silver’s predictions, though more accurate than many, were still disrupted by the election results.

In an effort to better understand our country (and current political chaos), I dove into keyword research state-by-state searching for insights. Keywords can be powerful indicators of intent, thought, and behavior. What keyword searches might indicate a personal political opinion? Might there be a common denominator search among people with the same political beliefs?

It’s generally agreed that Fox News leans to the right and CNN leans to the left. And if we’ve learned anything this past year, it’s that the news you consume can have a strong impact on what you believe, in addition to the confirmation bias already present in seeking out particular sources of information.

My crazy idea: What if Republican states showed … Read the rest

December 12, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » 2017 » December