Archive for October, 2017

Listen to MozPod, the Free SEO Podcast from Moz

Posted by BrianChilds

We’re marketers. We know from firsthand experience that there aren’t enough hours in the day to do everything that needs to get done. And that’s even more true once you commit to leveling up and learning new skills.

The learning curve for developing digital marketing skills can be steep, and staying informed as things evolve and change (thanks, Google) can feel like a full-time job. Our Moz Training has classes to help accelerate the learning process, but as startup folks ourselves, we understand the importance of multitasking.

Learn SEO on the go

We’re thrilled to introduce MozPod, an SEO podcast focused on sharing lessons from digital marketing experts. Episodes are led by instructors from Moz Academy and we discuss a wide variety of digital marketing concepts, from common terminology to recent changes and best practices.

Check it out on iTunes

Where can I listen in?


Upcoming episodes

Our first series covers conversion rate optimization, PageRank, and link building:

Ep. 1: The Science of Crawling and Indexing

Guest: Neil Martinsen-Burrell of Moz

Dr. Neil Martinsen-Burrell shares his perspective as a statistician on the development of Page Authority and Domain Authority. Great data and … Read the rest

October 12, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do iPhone Users Spend More Online Than Android Users?

Posted by MartyMeany

Apple has just launched their latest flagship phones to market and later this year they’ll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool 9. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else?

At Wolfgang Digital, we love a bit of data, so we’ve trawled through a massive dataset of 31 million iPhone and Android sessions to finally answer this question. Of course, we’ve got some actionable nuggets of digital marketing strategy at the end, too!

Why am I asking this question?

Way back when, before joining the online marketing world, I sold mobile phones. I couldn’t get my head around why people bought iPhones. They’re more expensive than their Android counterparts, which usually offer the same, if not increased, functionality (though you could argue the latter is subjective).

When I moved into the e-commerce department of the same phone retailer, my team would regularly grab a coffee and share little nuggets of interesting e-commerce trends we’d found. My personal favorite was a tale about Apple users spending more … Read the rest

October 11, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron

Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new fate. Read on and level up!


With an almost endless succession of Google updates fluctuating the search results, it’s pretty clear that substandard content just won’t cut it.

I know, I know — we can’t all keep up with the latest algorithm updates. We’ve got businesses to run, clients to impress, and a strong social media presence to maintain. After all, you haven’t seen a huge drop in your traffic. It’s probably OK, right?

So what’s with the nagging sensation down in the pit of your stomach? It’s not just that giant chili taco you had earlier. Maybe it’s that feeling that your content might be treading on thin ice. Maybe you watched Rand’s recent Whiteboard Friday (How to Determine if a Page is “Low Quality” in Google’s Eyes) and just don’t know where to start.

In this edition of Next … Read the rest

October 10, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Yes, Competitors Can Edit Your Listing on Google My Business

Posted by JoyHawkins

I decided to write this article in response to a recent article that was published over at CBSDFW. The article was one of many stories about how spammers update legitimate information on Google as a way to send more leads somewhere else. This might shock some readers, but it was old news to me since spam of this nature on Google Maps has been a problem for almost a decade.

What sparked my interest in this article was Google’s response. Google stated:

Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested. Spammers and others with negative intent are a problem for consumers, businesses, and technology companies that provide local business information. We use automated systems to detect for spam and fraud, but we tend not to share details behind our processes so as not to tip off spammers or others with bad intent.

Someone might read that and feel safe, believing that they have nothing to worry about. However, some of us who have been in this space for a long time know that there are several incorrect and misleading … Read the rest

October 9, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting SEO Value from rel="nofollow" Links – Whiteboard Friday

Posted by randfish

Plenty of websites that make it easy for you to contribute don’t make it easy to earn a followed link from those contributions. While rel=nofollow links reign in the land of social media profiles, comments, and publishers, there’s a few ways around it. In today’s Whiteboard Friday, Rand shares five tactics to help you earn equity-passing followed links using traditionally nofollow-only platforms.

How to get SEO value from rel="nofollow" links

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about how you can get SEO value from nofollowed links. So in the SEO world, there are followed links. These are the normal ones that you find on almost every website. But then you can have nofollowed links, which you’ll see in the HTML code of a website. You will see the normal thing is a href=somewebsite in here. If you see this rel=nofollow, that means that the search engines — Google, Bing, Yahoo, etc. — will not count this link as passing link equity, at least certainly not in the same way that a followed link would.

So when … Read the rest

October 6, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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