Archive for October 2, 2017

The SEO Competitive Analysis Checklist

Posted by zeehj

The SEO case for competitive analyses

“We need more links!” “I read that user experience (UX) matters more than everything else in SEO, so we should focus solely on UX split tests.” “We just need more keywords on these pages.”

If you dropped a quarter on the sidewalk, but had no light to look for it, would you walk to the next block with a street light to retrieve it? The obvious answer is no, yet many marketers get tunnel vision when it comes to where their efforts should be focused.

1942 June 3, Florence Morning News, Mutt and Jeff Comic Strip, Page 7, Florence, South Carolina. (NewspaperArchive)

Which is why I’m sharing a checklist with you today that will allow you to compare your website to your search competitors, and identify your site’s strengths, weaknesses, and potential opportunities based on ranking factors we know are important.

If you’re unconvinced that good SEO is really just digital marketing, I’ll let AJ Kohn persuade you otherwise. As any good SEO (or even keyword research newbie) knows, it’s crucial to understand the effort involved in ranking for a specific term before you begin optimizing for it.

It’s … Read the rest

October 2, 2017  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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