Archive for September 19, 2017

The Anatomy of a $97 Million Page: A CRO Case Study

Posted by jkuria

In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth 0 billion a year.


Summary

  • We (with Protalus’ team) increased direct sales by 91% in about 6 months through one-click upsells and CRO.
  • Based on the direct sales increase, current run-rate revenue, the “Virtuous Cycle of CRO”-fueled growth rate, and revenue multiple for their industry, we estimate this will add about million to the company’s valuation over the next 12–18 months*.
  • A concrete example of the Virtuous Cycle of CRO: Before we increased the conversion rate and average order value, Google Adwords was not a viable channel. Now it is, opening a whole new floodgate of profitable sales! Ditto for at least two other channels. In part due to our work, Protalus’ annual run-rate revenue has grown by 1,212% in less than a year.

* Protalus’ core product is differentiated, patent protected, and high margin. They also have Read the rest

September 19, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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