Archive for September 7, 2017

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman

Is your website beating, meeting, or behind the industry average?

Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and 1 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online performance and understand which metrics drive e-commerce success.

This study is our gift to the global e-commerce industry. The objective is to reveal the state of play in the industry over the last 12 months and ultimately help digital marketers make better digital marketing decisions by:

  1. Better understanding their website performance through comparing key performance indicators (KPIs) with industry benchmarks.
  2. Gaining insights into which key metrics will ensure e-commerce success

You can digest the full study here.

Skim through the key takeaways below:


1. Google remains people’s window to the web, but its dominance is in decline.

The search giant generates 62% of all traffic and 63% of all revenue. This is down from 69% of traffic and 67% of revenue in last year’s study. In numerical terms, Google is growing — it’s simply that the big G’s share of the pie … Read the rest

September 7, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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