Archive for March, 2017

Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

Posted by randfish

Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. In today’s Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan going forward.

Minimum Viable SEO

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, Minimum Viable SEO. So if you only have a few minutes in a month, in a week to do some SEO, and I know many of you are professional SEOs, but you work with lots of folks, like content creators, clients, web developers, who have very, very limited time, what I want to try and do is provide a path for you of “do this if you have no other time in the week to do your SEO.”

So let’s say here’s my calendar. It’s February, so 28 days. Start of the month, … Read the rest

March 31, 2017  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Make Sure Your Digital Marketing Strategy is Results-Driven

Posted by Alex-T

To measure, or not to measure?

When it comes to outlining potential metrics in digital marketing, I always ask myself a question: “Can I measure this?”

For the most crucial elements of your strategy, the answer will likely be yes. But digital marketing involves tons of metrics that we must track on a daily basis. The majority of the data we gather gives us a general understanding of what’s going on, yet keeps us too far away from reaching our business goals. For instance, Google Analytics alone has more than 75 standard reports and each of them can be modified, providing us with even more data. Trust me, it’s hard to stick to your goal if you delve too deep into analytics. So, yes, the struggle is real.

I’m not going to reinvent the wheel here. In this article I’ll break down the most important steps you need to take when you are at the crossroads of defining your company’s short- or long-term digital marketing objectives. What if things go south, you ask? How do I fulfill my boss’ expectations? Will I ever be able to get over a failure? OK, let’s not get overly dramatic … Read the rest

March 30, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

​Feast Your Eyes on the MozCon 2017 Initial Agenda

Posted by ronell-smith

According to our calculations, MozCon 2017 is a mere 158,000 minutes away. (But who’s counting, right?) As you might have guessed, we’re quite excited about our latest event, in large part because we have some new tricks up our sleeves. (More on that at a later date. We promise.)

Aside from a few tweaks here and there, though, the next MozCon won’t be much different from those in years past.

That is, it’ll be unique and awesome in equal amounts.

MozCon 2017: July 17–19 in Seattle

You can still expect world-class speakers sharing original information in a one-of-a-kind, charged atmosphere. Plus great food, plenty of snacks, and conversations that’ll have your mind humming for days.

And for you last-minuters who haven’t grabbed your ticket yet, now’s the time to… um… grab that ticket you’ll be crying over if you wait too long:

Grab your tickets now

We’ve kept you waiting long enough, so take a look at some of what’s in store for you at MozCon 2017.


Emcee

Last year, we tried a format that included three emcees — Rob Ousbey, Zeph Snapp, and Ronell Smith.
The test was a success, with each doing an amazing … Read the rest

March 29, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local SEO Spam Tactics Are Working: How You Can Fight Back

Posted by Casey_Meraz

For years, I’ve been saying that if you have a problem with spammers in local results, you can just wait it out. I mean, if Google cared about removing spam and punishing those who are regular spammers we’d see them removed fast and often, right?

While there are instances where spam has been removed, it seems these are not fast fixes, permanent fixes, or even very common. In fact, they seem few and far between. So today I’m changing my tune a bit to call more attention to the spam issues people employ that violate Google My Business terms and yet continue to win in the SERPs.

The problems are rampant and blatant. I’ve heard and seen many instances of legitimate businesses changing their names just to rank better and faster for their keywords.

Another problem is that Google is shutting down MapMaker at the end of March. Edits will still be allowed, but they’ll need to be made through Google Maps.

If Google is serious about rewarding brands in local search, they need to encourage it through their local search algorithms.

For some people, it’s gotten so bad that they’re actually suing Google. On January … Read the rest

March 28, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Structuring URLs for Easy Data Gathering and Maximum Efficiency

Posted by Dom-Woodman

Imagine you work for an e-commerce company.

Wouldn’t it be useful to know the total organic sessions and conversions to all of your products? Every week?

If you have access to some analytics for an e-commerce company, try and generate that report now. Give it 5 minutes.

Done?

Or did that quick question turn out to be deceptively complicated? Did you fall into a rabbit hole of scraping and estimations?

Not being able to easily answer that question — and others like it — is costing you thousands every year.

Let’s jump back a step

Every online business, whether it’s a property portal or an e-commerce store, will likely have spent hours and hours agonizing over decisions about how their website should look, feel, and be constructed.

The biggest decision is usually this: What will we build our website with? And from there, there are hundreds of decisions, all the way down to what categories should we have on our blog?

Each of these decisions will generate future costs and opportunities, shaping how the business operates.

Somewhere in this process, a URL structure will be decided on. Hopefully it will be logical, but the context … Read the rest

March 27, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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