Archive for January, 2017

Easy Marketing Investments to Improve Your E-Commerce Store

Posted by KaneJamison

At least once or twice per month, I talk to a small e-commerce store owner who wants to invest in content marketing. Often times, I have to break it to them that they’re not ready for content marketing.

You see, before you spend a bunch of time generating traffic from your target audience, it’s important to make sure those visitors get the best experience possible while browsing your store.

So, in this post, I want to give store owners and e-commerce newbies a clear idea of where they can invest their time before investing in more paid and organic traffic to their sites. Many of these can be accomplished for less than ,000 or a few hours of your time.

With a few small-scale investments you can help drive performance on conversions, SEO, and more.

So what are they?

  1. Rewrite Your Weak Product Descriptions
  2. Take Better Product Photography
  3. Build Lookbooks & Product Collections
  4. Start Adding Product Videos
  5. Upgrade Your Review Software & Process

Let’s look at these opportunities in detail, and better yet, show you some actual examples of what your site could look like.

Rewrite your weak product descriptions

From product details to features and … Read the rest

January 25, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Create Authentic Hyperlocal Content At Scale

Posted by mahannay

The “why” and “how” of sourcing local talent from national HQ

A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier to automate locally targeted sales or events. On the other hand, local content is much more essential for local SEO and social media engagement, and this is where enterprise brands have not yet fully conquered the local space.

For national brands, accumulating content that resonates with locals in each individual market is an excruciating task. Not even the best of researchers or the slyest of copywriters can match the value of a local’s knowledge base. Meanwhile, local partners may not have the time or the storytelling know-how to create quality local content.

Content without topic knowledge is generic; content without storytelling chops is ineffective. Herein lies the problem for local: How do you plan quality, shareable articles, videos, and digital media with a local focus at a national scale?

The answer: Find locals to create content about their region.

As Ronell Smith recently Read the rest

January 24, 2017  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

Posted by MiriamEllis

“Why, there’s a change in the weather, there’s a change in the sea
So from now on, there’ll be a change in me.”
Ethel Waters – There’ll Be Some Changes Made

Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business listing. As a tiny experiment, I used a Google account I had never used before for any Maps tasks, recommending that Google correct the name. It took 48 hours for my suggestion to be implemented and for me to receive a thank-you email from Google. Just like that.

I like this particular business and didn’t want them to get in trouble with Google, but you can’t count on all your neighbors (or their marketers) to have the same civic-minded motivations. Negative SEO in the form of nefarious local listing edits to your name, address, and phone number (NAP) is a genuine threat to traffic, leads, and sales, requiring due vigilance.

Google makes changes and we adapt. Google plays Pomp and Circumstance for its announced “graduation” of Google Map Maker to Google Maps and respected Local SEOs like Joy Hawkins and Phil Read the rest

January 23, 2017  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Links Can You Get That Comply with Google’s Guidelines? – Whiteboard Friday

Posted by MarieHaynes

If you’ve ever been the victim of a Google penalty, you know how painful it can be to identify the problem and recover from the hit. Even if you’ve been penalty-free thus far, the threat of getting penalized is a source of worry. But how can you avoid it, when it seems like unnatural links lurk around every corner?

In today’s Whiteboard Friday, we’re overjoyed to have Google penalty and unnatural link expert Marie Haynes share how to earn links that do comply with Google’s guidelines, that will keep your site out of trouble, and that can make a real impact.

Links that comply with Google

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey everybody. My name’s Marie Haynes, and today we’re going to talk all about links. If you know anything about me, you know that I’ve done a lot of work with unnatural links. I’ve done a lot of work helping people with Penguin problems and unnatural link penalties. But today we’re going to talk about natural links. I’m going to give you some tips about the types of links that you can get that comply with Google’s guidelines. … Read the rest

January 20, 2017  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Identify Your E-commerce Product Page Keywords Using MozBar

Posted by BrianChilds

A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time to do page-specific keyword research can be burdensome. But product pages deserve every ounce of SEO they can get. Today, I’ll show you a way to make your e-commerce product page keyword research a lot easier.

My secret weapon?

MozBar.

By the end of this post, you’ll discover how you can easily:

  • Look at the results for keywords related to your topic and get a sense of which words deliver the most similar results
  • Get a sense for how search engines might see your term versus others
  • Find related topics that deliver similar results, note those words, and then use them on your page
  • Save time identifying what represents a good keyword and whether the results match your expectations

Let me show you how.

What makes a good SEO e-commerce keyword?

Since e-commerce pages often have direct competition from other websites, you need … Read the rest

January 19, 2017  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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