Archive for December, 2016

How to Craft a Remarkable SEO Strategy for 2017 – Whiteboard Friday

Posted by randfish

From understanding the big-picture search trends to making sure your SEO goals jive with your CEO’s goals, there’s a lot to consider when planning for 2017. Next year promises to be huge for our industry, and in today’s Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to this special New Year’s edition of Whiteboard Friday. I hope you have all had a wonderful holiday season and are about to have a wonderful New Year’s.

This week, we’re going to chat about how you can have a remarkable, amazing SEO strategy in 2017. The first thing I’m actually going to start with is not the broad-spectrum, strategic picture, which we talked a little bit here on Whiteboard Friday about, and I’ll reference some of those, but is actually understanding some of those big-picture search trends. What are the search engines doing? How is that affecting my strategy? How does that mean I should influence and affect my specific tactics for 2017? So I’ll walk through … Read the rest

December 30, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey. My name is Tara Reed. I’m the CEO of appswithoutcode.com, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a … Read the rest

December 29, 2016  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Improve Your Site’s Performance When Using GIFs

Posted by Web_Perfectionist

The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web developers and designers could create animations via timed delays. And to this day, little has changed regarding GIFs.

Due to its simplicity, the widespread support for this format, and the ease with which it can be used to stream video clips, the GIF format is the oldest file format still commonly used today. This frame animation feature of GIFs ensures that the format remains popular, despite the rise of JPEG and PNG images.

How to Improve Your Site’s Performance When Using GIFs

In spite of their popularity and ubiquitousness on the Internet (especially with regards to animated GIFs), GIFs are not the most performant of image options. If you are using GIFs on your sites, it’s important that you take care to optimize your GIFs so that they do not create too much overhead.

This article will cover ways to optimize your GIFs, both static and animated, … Read the rest

December 28, 2016  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Hunting Down SERP Features to Understand Intent & Drive Traffic – Next Level

Posted by jocameron

Welcome to the seventh installment of our educational Next Level series! In our last episode, Jo showed us how to better optimize our sites when we think we’ve done it all (but still aren’t ranking). This time around she’s giving us the tools and the knowledge to finally capture ourselves a SERP feature. Read on and level up!

Are you within striking distance of traffic-bumping SERP features?

The content on your freakin’ awesome site better be targeting the intent of the searcher.

People of the world want different types of content depending on what they search. If you get this right, your content will earn the engagement signals that tell search engines you’re fighting the good fight.

The stakes are even higher now. Not only are you battling it out in the organic results, but there are attention-grabbing features that draw clicks away from organic results.

But, hey now, chin up! You can use these features to focus on keywords with higher opportunity and win those bobby-dazzlers to drive even more traffic.

I’m going to show you how to use the ever-impressive SERP features to check whether you’re targeting intent and whether the entirety of your … Read the rest

December 27, 2016  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

SEO and Digital Trends in 2017

Posted by gfiorelli1

Disclaimer: This post, as with every post that aims to predict the future, should be taken with a grain of salt — no matter how authoritative the author.

The main purpose of this post is to offer ideas and open a constructive discussion around the future of SEO and digital marketing over the next 12 months.

Days of Future Past

2016 is, finally, close to its end.

It was an intense year, especially when it came to SEO and Google in particular. Because I’m deeply convinced that we cannot attempt any preview of the future without considering what happened in the past, I invite you to look back at the events that have marked the evolution of Google in the past 10 months.

It is important to note that, contrary to more classic Google timelines, I prefer to see all Google-related events in the same place. I believe it’s the only way we can escape from a too-narrow vision of where Google is headed:

Click to view a larger image

Blue: Official Google Updates
Red: Businesses/companies acquired by Google/Alphabet
Green: Main posts in Google Webmaster Blog
Purple: Main Google patents published
Brown: Products Google Read the rest

December 26, 2016  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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