Archive for July, 2016

Should SEOs and Marketers Continue to Track and Report on Keyword Rankings? – Whiteboard Friday

Posted by randfish

Is the practice of tracking keywords truly dying? There’s been a great deal of industry discussion around the topic of late, and some key points have been made. In today’s Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about keyword ranking reports. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings.

I want to be clear: Moz has a little bit of a vested interest here. And so the question is: Can you actually trust me, who obviously I’m a big shareholder in Moz and I’m the founder, and so I care a lot about how Moz does as a software business. We help people track rankings. Does that mean I’m biased? I’m going to do my best not to be. So rather than saying you absolutely should track rankings, I’m instead … Read the rest

July 29, 2016  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Case Study: How We Created Controversial Content That Earned Hundreds of Links

Posted by KelseyLibert

Content marketers, does the following scenario sound familiar?

You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down by your boss or client. Even if a provocative idea gets approved, after feedback from higher-ups and several rounds of editing, you end up with a boring, watered-down version of what you originally envisioned.

Given the above, you’re not surprised when you achieve lackluster results. Repeat this cycle enough times, and it may lead to the false assumption that content marketing doesn’t work for the brand.

In this post, I’ll answer two questions:

  1. How can I get my boss or clients to sign off on envelope-pushing content that will attract the attention needed to achieve great results?
  2. How can we minimize the risk of backlash?

Why controversy is so powerful for content marketing

To get big results, content needs to get people talking. Often times, the best way to do this is by creating an emotional reaction in the audience. Content that deals with … Read the rest

July 28, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Ranking #0: SEO for Answers

Posted by Dr-Pete

It’s been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you’re not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my attempt to change your mind.

If you somehow haven’t encountered a Featured Snippet searching Google over the past two years, here’s an example (from a search for “ssl”):

This is a promoted organic result, appearing above the traditional #1 ranking position. At minimum, Featured Snippets contain an extracted answer (more on that later), a display title, and a URL. They may also have an image, bulleted lists, and simple tables.

Why should you care?

We’re all busy, and Google has made so many changes in the past couple of years that it can be hard to sort out what’s really important to your customer or employer. I get it, and I’m not judging you. So, let’s get the hard question out of the way: Why are Featured Snippets important?

(1) They occupy the “#0″ position

Here’s the top portion of a SERP for “hdmi cable,” a commercial query:

There are a couple of interesting … Read the rest

July 26, 2016  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

The Future of e-Commerce: What if Users Could Skip Your Site?

Posted by tallen1985

Have you taken a look at Google Shopping recently? Okay, so it isn’t quite the ecommerce monster that Amazon or eBay are, and yes, it’s only filled with sponsored posts. Playing around with it, however, proves that it provides a decent experience.

And that experience got me thinking. What if, instead of being sponsored ads, Google Shopping completely replaced organic search results for transactional queries? Would this be a better user experience? I would have a comparison of products from multiple retailers without even having to visit a website. Would this be a better experience than just “ten blue links?”

In this post I want to share why I think Google Shopping could replace organic search results in the future, and how websites can begin to prepare for this.

A closer look at Google Shopping

We’ve already seen evidence of Google trying to keep users within their search engine with local packs, flights, knowledge graphs, and instant answers. What’s to say shopping isn’t next? Google have already been using Google Shopping ads within search results for a while now, and they recently started testing Showcase Shopping ads, increasing the level of product exposure in a … Read the rest

July 25, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

Posted by randfish

We’re hearing a lot about voice search lately, and that trend doesn’t seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today’s Whiteboard Friday, Rand discusses what to expect when it comes to the future of search and what you can do to stay on top.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about voice search, conversational search, Internet of things search, and how these attributes and the rise in these trends may or may not play a big role in our SEO strategy and tactics for the future.

Today

Today, we have a few sort of nascent beginnings of this, and I made a prediction at the beginning of this year, in my traditional predictions post, that voice search, conversational search, Internet of things, that these wouldn’t actually have a big impact or much of an impact at all on the web marketing world. What we are hearing is from the engines, specifically Google … Read the rest

July 22, 2016  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » 2016 » July