Archive for January, 2016

The Most Important Things We Learned About Google’s Panda Algo

Posted by jenstar

Webmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren’t aware of.

Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value of their current content.

First, the Panda algorithm is specifically about content. It’s not about links, it’s not about mobile-friendliness, it’s not about having an HTTPS site. Rather, the Panda algorithm rewards great-quality content by demoting content that’s either quite spammy in nature or that’s simply not very good.

Now, here are the most important things you should know about Panda, including some of the mistakes and misconceptions about the algorithm update that have confused even the expert SEOs.

Removing content Google considers good

One big issue is that many SEOs have been promoting the … Read the rest

January 30, 2016  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Targeted Link Building in 2016 – Whiteboard Friday

Posted by randfish

SEO has much of its roots in the practice of targeted link building. And while it’s no longer the only core component involved, it’s still a hugely valuable factor when it comes to rank boosting. In this week’s Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success.

Click on the whiteboard image above to open a high resolution version in a new tab!

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about four questions that kind of all go together around targeted link building.

Targeted link building is the practice of reaching out and trying to individually bring links to specific URLs or specific domains — usually individual pages, though — and trying to use those links to boost the rankings of those pages in search engine results. And look, for a long time, this was the core of SEO. This was how SEO was done. It was almost the start and the end.

Obviously, a lot of other practices have come into play in the industry, and I think there’s … Read the rest

January 29, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

2016 Digital Marketing Trends

2016 Digital Marketing Trends is a post by SEO expert Keeley Lassen. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Trends for 2016 Digital Marketing

2016 Digital Marketing Trends

With a new year comes new trends. Trends such as, who knew that millions of “Belieber” fans were right, hotels are adding “Mini Fashion Bars” in rooms where guests can choose curated fashion items to wear, and many stores are going to upset the shopping masses this Christmas by closing on black Friday. No matter how important, or completely unimportant, these trends may be there will be some for 2016 in digital marketing that will change the online world.

Marketing has come a long way from the “Mad Men” era of whisky, women, cigars, and pure unadulterated inspiration. When navigating the landscape of today’s digital marketing, staying in your comfort zone is not an option. It is ever changing and this year is no different. Constantly reinventing yourself is a massive part of staying up to date on new trends and as marketers we must be able to let go of the past. Out with the old and in with the new can happen Read the rest

January 29, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

My Single Best SEO Tip for Improved Web Traffic

Posted by Cyrus-Shepard

Howdy Moz Fans,

After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer.

Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly grateful for this experience.

Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, I’ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing I’m most proud of.

Time for one last SEO tip, so I hope it’s a good one…

SEO white lies

The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right … Read the rest

January 28, 2016  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Manufacturing Serendipity: How to Create Content that Captivates Your Audience

Posted by Isla_McKetta

Fifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we’d held off feeding him so he could eat on the way up to make sure his little ears wouldn’t pop from the pressure and he wouldn’t start the flight screeching — fifteen minutes in, we were still ascending and even with his little head concealed beneath a nursing scarf, I could tell he was starting to get full.

I was terrified.

If he started screaming I had no idea how we would survive the four hours left in the flight. My husband and I were not the cool couple who had brought earplugs and coffee cards for all the passengers around us. I was certain everyone would hate us and, even worse, we’d never, ever fly again. I was the worst mother in the history of mothers.

As I was readjusting my son and trying to keep him calm, I noticed this phrase on the back of the nursing scarf’s label:

“You’re doing a great job!” Were there any words I needed more to hear in that moment? Would … Read the rest

January 27, 2016  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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