Archive for October, 2015

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing

One Simple Tip To Boost Your PPC Performance Using Google AdWords Remarketing is a post by SEO expert Erik Zeiner. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

One Simple Tip To Boost Your PPC Peformance

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.

The concept of remarketing campaigns is simple: everyone who visits your website and doesn’t convert is added to what’s called a “remarketing audience.” As they navigate around the web on other sites, they will continue to see ads via the Google Display Network, which displays the content or product they viewed on your website. Ideally, then, these users click on the display ad and visit your website again and make a purchase or complete a conversion goal.

The majority of online marketers that use the Google Adwords Remarketing feature tend to just put single a “general visitors” remarketing code in the header or footer of their website. Doing this will create a single audience of ALL visitors to the website that you can serve general ads to as they continue to browse the web. While this works just fine and will result Read the rest

October 31, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Will Google Bring Back Google Authorship?

Posted by MarkTraphagen

Recently, Google Webmaster Trends analyst Gary Illyes surprised many of us with a remark he made during his keynote Q&A with Danny Sullivan at SMX East in New York City. Illyes said that he recommended webmasters not remove the rel=author tag from their site content.

Google had used rel=author as part of its Google Authorship feature that (potentially) displayed a special author rich snippet in search results for content using the tag. Google ended support of this feature in August 2014.

The phrase that made everyone sit up and say, “Did he just say that?” was this: “…because it is possible Google might make use of [rel=author] again in the future.”

Even though Google’s John Mueller made the same recommendation after he announced that Google was no longer making use of Google Authorship in search (to be precise, Mueller said leaving the tag in place “did no harm”), Illyes’s statement seemed to shock many because Google has said nothing about Google Authorship or the rel=author tag since they said they stopped supporting it.

In a subsequent Twitter exchange I had with Gary Illyes, he explained that if enough users are implementing something, Google might consider … Read the rest

October 22, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Content Vs. Analytics

Content Vs. Analytics is a post by SEO expert Zach Trujillo. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

word clouds content analytics

By Zach Trujillo

What is content? It’s more than word delivery, it’s telling your story to potential customers in interesting and relatable ways that motivate them to convert. So how do you create content that successfully relates to and encourages your potential customers to act?

Lee Odden, TopRank Marketing CEO, has stressed the importance for marketing teams to create interesting, relatable, and shareable content, saying, “Focus on the customer. Learn how buyers discover, consume, and act on information.” As we focus on the customer experience, we can improve our content quality and quantity to match our customer’s wants and needs.

Focus on the Customer

Metrics and analytics are important, but they only tell some of the marketing story. Focusing on the human interaction on your website and/or social media channels is what search engines are really looking for.

There are several ways to get your information into the right channels and increase site interaction and sales, like aligning your site with what the user wants. It is so Read the rest

October 22, 2015  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

How to Integrate Traditional & Digital Marketing

Posted by SamuelScott

It’s October 26, 1985. The top song in the United States is Whitney Houston’s “Saving All My Love for You.” The top weekend movie at the US box office is “Jagged Edge,” starring Glenn Close and Jeff Bridges. And Marty McFly was about to travel back in time in “Back to the Future.”

(photo: Back to the Future Day)

Yes, for any Mozzers who do not know, Back to the Future Day—the exact date when Marty went to the future in the sequel to the original film—is today!

Also in the mid-1980s, the Internet was largely confined to the US military and large higher-education institutions. Most marketing at the time, of course, occurred via print, magazine, TV, and radio mediums and channels in what is now often called “outbound marketing.”

Why, then, is this relevant in 2015? One problem in digital marketing is that many digital marketers do not have much education or experience in traditional marketing and communications. If you mention the 4 Ps or ask about the promotion mix at most SEO conferences, you’ll probably receive blank stares in response.

It’s important to know what marketers did before the Internet because many of … Read the rest

October 21, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

I Want to Speak at Your Conference, Now What?

Posted by EricaMcGillivray

I love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz’s events. The truth is, speaking is hard. And putting yourself out there is awesome.

So, you’re ready to take a step toward being onstage. What should you be doing?

Have a speaking goal

A speaking goal will keep you focused on what you want to get out of speaking. Goals may vary event to event, or encompass both short-term and long-term dreams. And yes, they may change over time.

Here are some goals either I or speakers I’ve worked with have had:

  • Conquer my fear of public speaking.
  • Share my incredible new idea with a crowd of like-minded people.
  • Share my field with an adjacent audience.
  • Show my expertise in a field.
  • Get new clients or a new job.
  • Get other speaking gigs based on how well I do.
  • Speak on the MozCon stage.
  • Learn how to deliver a dynamic presentation the way speakers like
  • Read the rest

October 20, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments



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