Archive for July, 2015

Moz Local Officially Launches in the UK

Posted by David-Mihm

To all Moz Local fans in the UK, I’m excited to announce that your wait is over. As the sun rises “across the pond” this morning, Moz Local is officially live in the United Kingdom!

A bit of background

As many of you know, we released the US version of Moz Local in March 2014. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases–especially for Enterprise customers–we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this year.

Over 20,000 of you have checked your listings (or your clients’ listings) in the last 3-1/2 months. Those lookups have helped us refine and improve the background technology immensely (more on that below). We’ve been just as eager to release the fully-featured product as you’ve been to use it, and the technical pieces have finally fallen into place for us to do so.

How does it work?

The concept is the same as the US version of Moz Local: show you how accurately and completely your business is listed on the most important local search … Read the rest

July 23, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Raising the Bar: A Publishing Volume Experiment on the Moz Blog

Posted by Trevor-Klein

Content marketers hear regularly about how quality is far more important than quantity. You can publish a thousand blog posts in a year, but if only three of them are truly noteworthy, valuable, and share-worthy content—what Rand would call 10x content—then you’ve wasted quite a bit of time.

Here at Moz, we’ve published blog posts on a daily cadence since before almost any of us can remember. If you didn’t already know, Moz began as SEOmoz in 2004, and was little more than a blog where Rand fostered one of the earliest SEO communities. He offered a bit more background in a recent interview with Contently:

“It’s a habit that we’ve had since 2004, when I started the blog. It’s one of those things where I was writing every night. I think one of the big reasons that that worked so well in the pre-social-media era was because the Moz comments and the Moz blogs were like the Twitter or Facebook for our little communities.”

We’ve taken occasional days off for major holidays when we knew the traffic volume wouldn’t be there, but the guiding philosophy was that we published every day because that’s what … Read the rest

July 22, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Inbound Marketing Economy

Posted by KelseyLibert

When it comes to job availability and security, the future looks bright for inbound marketers.

The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing drives revenue for most businesses.

change in advertising and marketing manager employment

While the BLS provides growth estimates for managerial-level marketing roles, these projections don’t give much insight into the growth of digital marketing, specifically the disciplines within digital marketing. As we know, “marketing” can refer to a variety of different specializations and methodologies. Since digital marketing is still relatively new compared to other fields, there is not much comprehensive research on job growth and trends in our industry.

To gain a better understanding of the current state of digital marketing careers, Fractl teamed up with Moz to identify which skills and roles are the most in demand and which states have the greatest concentration of jobs.

Methodology

We analyzed 75,315 job listings posted on Indeed.com during June 2015 based on data gathered from job ads containing the following terms:

July 21, 2015  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The SEO Expert’s Guide to Web Performance Using WebPageTest

Posted by mark.isham

Any SEO professional knows that both site performance and user experience play an important role in search engine rankings and conversion rates. And just like there are great tools to help you find your search rank, research keywords, and track links, there are also excellent tools to help you improve your site performance. In this post, we will dive into one of the best free tools you can use to measure and improve your site performance: WebPageTest.

Do you know these questions?

There are several key questions an SEO professional should answer when it comes to improving the performance and user experience (UX) of your website:

  • What is my Time To First Byte? Time to first byte (or TTFB) is a measure of how fast the network and webserver returned that first byte of data in the HTML file you requested. The lower this number the better, since it means the site responded quickly. TTFB is an important metric since it is the performance measure most strongly correlated with a page’s search ranking. A high TTFB can also indicate an underpowered web server.
  • How quickly does my site render? Have you ever visited a
  • Read the rest

July 20, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Vision for Brand Engagement Online, or "The Goal"

Posted by EricEnge

Today’s post focuses on a vision for your online presence. This vision outlines what it takes to be the best, both from an overall reputation and visibility standpoint, as well as an SEO point of view. The reason these are tied together is simple: Your overall online reputation and visibility is a huge factor in your SEO. Period. Let’s start by talking about why.

Core ranking signals

For purposes of this post, let’s define three cornerstone ranking signals that most everyone agrees on:

Links

Links remain a huge factor in overall ranking. Both Cyrus Shepard and Marcus Tober re-confirmed this on the Periodic Table of SEO Ranking Factors session at the SMX Advanced conference in Seattle this past June.

On-page content

On-page content remains a huge factor too, but with some subtleties now thrown in. I wrote about some of this in earlier posts I did on Moz about Term Frequency and Inverse Document Frequency. Suffice it to say that on-page content is about a lot more than pure words on the page, but also includes the supporting pages that you link to.

User engagement with your site

This is not one of the traditional … Read the rest

July 19, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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