Archive for May, 2015

Exposing The Generational Content Gap: Three Ways to Reach Multiple Generations

Posted by AndreaLehr

With more people of all ages online than ever before, marketers must create content that resonates with multiple generations. Successful marketers realize that each generation has unique expectations, values and experiences that influence consumer behaviors, and that offering your audience content that reflects their shared interests is a powerful way to connect with them and inspire them to take action.

We’re in the midst of a generational shift, with
Millennials expected to surpass Baby Boomers in 2015 as the largest living generation. In order to be competitive, marketers need to realize where key distinctions and similarities lie in terms of how these different generations consume content and share it with with others.

To better understand the habits of each generation,
BuzzStream and Fractl surveyed over 1,200 individuals and segmented their responses into three groups: Millennials (born between 1977–1995), Generation X (born between 1965–1976), and Baby Boomers (born between 1946–1964). [Eds note: The … Read the rest

May 31, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Deconstructing the App Store Rankings Formula with a Little Mad Science

Posted by AlexApptentive

After seeing Rand’s “Mad Science Experiments in SEO” presented at last year’s MozCon, I was inspired to put on the lab coat and goggles and do a few experiments of my own—not in SEO, but in SEO’s up-and-coming younger sister, ASO (app store optimization).

Working with Apptentive to guide enterprise apps and small startup apps alike to increase their discoverability in the app stores, I’ve learned a thing or two about app store optimization and what goes into an app’s ranking. It’s been my personal goal for some time now to pull back the curtains on Google and Apple. Yet, the deeper into the rabbit hole I go, the more untested assumptions I leave in my way.

Hence, I thought it was due time to put some longstanding hypotheses through the gauntlet.

As SEOs, we know how much of an impact a single ranking can mean on a SERP. One … Read the rest

May 30, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Is Brand a Google Ranking Factor? – Whiteboard Friday

Posted by randfish

A frequently asked question in the SEO world is whether or not branding plays a part in Google’s ranking algorithm. There’s a short answer with a big asterisk, and in today’s Whiteboard Friday, Rand explains what you need to know.

Is Brand a Google Ranking Factor Whiteboard

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m going to try and answer a question that plagues a lot of marketers, a lot of SEOs and that we ask very frequently. That is: Is brand or branding a ranking factor in Google search engine?

Look, I think, to be fair, to be honest, that the technical answer to this question is no. However, I think when people say brand is powerful for SEO, that is a true statement. We’re going to try and reconcile these two things. How can brand not be a ranking factor and yet be a powerful influencer of higher rankings in SEO? What’s going to go on there?

What is a ranking factor, anyway?

Well, I’ll tell you. So when folks say … Read the rest

May 29, 2015  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Your Daily SEO Fix: Week 2

Posted by Trevor-Klein

Last week, we began posting short (< 2-minute) video tutorials that help you all get the most out of Moz’s tools. Each tutorial is designed to solve a use case that we regularly hear about from Moz community members—a need or problem for which you all could use a solution.

Today, we’ve got a brand-new roundup of the most recent videos:

  • How to Examine and Analyze SERPs Using New MozBar Features
  • How to Boost Your Rankings through On-Page Optimization
  • How to Check Your Anchor Text Using Open Site Explorer
  • How to Do Keyword Research with OSE and the Keyword Difficulty Tool
  • How to Discover Keyword Opportunities in Moz Analytics

Let’s get right down to business!

Fix 1: How to Examine and Analyze SERPs Using New MozBar Features

The MozBar is a handy tool that helps you access important SEO metrics while you surf the web. In this Daily SEO Fix, Abe shows you how to use this toolbar to examine and analyze SERPs and access keyword difficulty scores for a given page—in a single click.

May 28, 2015  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

The Top 50 Most Socially Shared Twitter Marketing Articles for the Past 6 Months

The Top 50 Most Socially Shared Twitter Marketing Articles for the Past 6 Months is a post by SEO expert Melissa McGibbon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Top 50 Twitter

Twitter can be an extremely powerful tool in your digital marketing arsenal. With so many people claiming to be experts on the subject it can be hard to decipher who really knows what they are talking about. How do you know who the real players are and what advice to follow for your company’s Twitter marketing campaign? Easy answer: we’ll tell you. We were curious as to which articles about Twitter marketing have been shared the most during the past six months so we did some digging. We used our advanced SEO.com pro tool, Social Footprint, to gather data and determine whose articles are the most popular.

Below is a list of the top 50 most socially shared Twitter marketing articles. We scoured the Internet and looked at more than a thousand articles to collect this list. Common themes are numbered lists, zinger wording in the headlines, and appropriately structured URLs.
Take a look at who showed up … Read the rest

May 28, 2015  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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