Archive for March, 2015

Music SEO – 7 Lessons in Brand Optimization for 2015

Posted by evolvingSEO

Bands, music, and SEO – A different paradigm

For B2B or ecommerce, people often
discover your brand with commercial queries like ”dining room lamps” or an informational search like “how to fix a dishwasher”. 

Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started with an non-branded organic search. Search is certainly not the
only discovery channel. But important enough that investment in non-branded keywords is essential.

A (very simplified) illustration of this discovery path might look something like this:

content discovery path b2b ecommerce

The above is NOT the case for musicians and bands though.
When’s the last time you discovered a band with a search engine? Probably never.

For bands and musicians, the discovery path is 
flipped aroundTHIS is probably more realistic:

discovery path for bands

The search engine is 
more about reducing friction on the path to becoming a die-hard fan. I don’t think many people are discovering their new favorite band like this:

searching for bands on google

But you HAVE probably tried to learn more about bands and musicians
after the initial discovery with searches like this:

current fan search


(No, I am not a Lumineers fan—just so there’s no confusion ;)  )

I don’t think many musicians, bands, record labels or managers are looking at … Read the rest

March 31, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Spam Score: Moz’s New Metric to Measure Penalization Risk

Posted by randfish

Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on for nearly a year, is finally going live. In this post, you can learn more about how we’re calculating spam score, what it means, and how you can potentially use it in your SEO work.

How does Spam Score work?

Over the last year, our data science team, led by 
Dr. Matt Peters, examined a great number of potential factors that predicted that a site might be penalized or banned by Google. We found strong correlations with 17 unique factors we call “spam flags,” and turned them into a score.

Almost every subdomain in 
Mozscape (our web index) now has a Spam Score attached to it, and this score is viewable inside Open Site Explorer (and soon, the MozBar and other tools). The score is simple; it just records the quantity of spam flags the subdomain triggers. Our correlations showed that no particular flag was more likely than others to mean a domain was penalized/banned in Google, but firing many flags had a very strong correlation (you can see the math below).

Spam Score currently operates only on the subdomain level—we don’t have … Read the rest

March 30, 2015  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday

Posted by randfish

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of the job.

For reference, here’s a still of this week’s whiteboard!

What Does and SEO do in Their Day-to-Day Work boardRead the rest

March 27, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

A Sneak Preview of #MozCon 2015

Posted by EricaMcGillivray

Considering coming to MozCon, July 13-15 in Seattle this year? Maybe you’re on the fence because you’re not sure what’s going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the agenda is still being finalized, we wanted to give you a sneak preview.

If you’re like “oh, shit, I forgot to buy my MozCon ticket!,” do so now:

Buy your ticket!

We’re still finalizing a couple more speakers and topics, and of course, community speakers submissions are fast approaching. Keep your eye out here on April 2nd for more info!


Read the rest

Adam Singer
Analytics Advocate at
Google
@AdamSinger

Adam Singer is Analytics Advocate at Google, startup adviser, investor, and blogger. He previously was director for a global consulting team and has provided digital strategy for brands in a variety of industries including marketing, technology, healthcare, and more.


Topic: Digital Analytics: People, Process, Platform

In a data-driven world, Adam will pull you back to think again about your analytics, best practices, and how you report.

Adam Singer


Cindy Krum
Founder and CEO at
MobileMoxie LLC.
Twitter:
@Suzzicks

Cindy Krum is the CEO and Founder of MobileMoxie, LLC, and author of Mobile

March 26, 2015  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Advanced Content Analysis in Google Analytics

Posted by Jeffalytics

We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. 

This feedback—both formal and anecdotal—informs what we do next. It influences future blog posts and validates our strategies. Reviewing content performance on a regular basis has been key to the growth of many online publishers. We should all be taking note of these successes as we build our own content marketing efforts. 

Paying attention to which of your content efforts are working well is the cornerstone to data-driven marketing. The companies that make these investments can produce tremendous results. For an in-depth analysis on the importance of being data driven, here are two recent articles that inspired me:

These articles show how taking data-driven approach to producing content can produce great results. Exponential traffic and revenue in these cases. 

I don’t know about you, but exponential traffic sounds pretty great … Read the rest

March 25, 2015  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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