Archive for December, 2014

The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014

Posted by Isla_McKetta

Oh no, another year-end roundup! But before you click away, let me sell you a little on why this is the roundup you actually want to read.

You see, to compile the
Moz Top 10 over the last year, we probably read 50 or more articles EACH WEEK, that’s around 100 articles for every issue. We then spent innumerable hours curating and culling until we could share with you the very best of those articles in the bi-weekly Top 10.

So this is not just another listicle. This article is in fact the distillation of the very best content from all over the interwebs for the past year that has anything to do with digital marketing. Basically,
we read 2,600 (or so) articles so you don’t have to.

What does “best” mean?

There’s no formula for what makes an article Top-10 worthy. We look for the best content of each two week period and then try and winnow and fit it until each newsletter contains just the right balance of digital marketing tips, tricks, analysis, and inspiration.

We work to reach beyond SEO and find articles that will help people who specialize in content, social, design, … Read the rest

December 31, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Best of 2014: Top People and Posts from the Moz Blog

Posted by Trevor-Klein

At the end of every year, we compile a list of the very best posts and most popular and prolific people that have been published on the Moz Blog and YouMoz. It’s a really fun way to look back on what happened this year, and an insight-packed view of what really resonates with our readers.

Here’s what we’ve got in store:

  1. Top Moz Blog posts by 1Metric score
  2. Top Moz Blog posts by unique visits
  3. Top YouMoz Blog posts by unique visits
  4. Top Moz Blog posts by number of thumbs up
  5. Top Moz Blog posts by number of comments
  6. Top Moz Blog posts by number of linking root domains
  7. Top comments from our community by number of thumbs up
  8. Top commenters from our community by total number of thumbs up

A huge thanks goes to Dr. Pete Meyers and Cyrus Shepard; their help cut the amount of time creating this piece consumed in half.

We hope you enjoy the look back at the past year, and wish you a very happy start to 2015!

1. Top Moz Blog posts by 1Metric score

Earlier this year, we created a new metric to evaluate the success of our blog posts, calling it … Read the rest

December 30, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Stopping SEOcentrism: What Lego Can Teach All Web Marketers

Posted by gfiorelli1

Houston, we have a problem

We SEOs, myself included, have a habit of almost always focusing our attention on what concerns us directly.

We suffer what I call 
SEOcentrism

Everything is SEO and, and everything ends in the sphere of influence of SEO, as if Search Marketing was a gigantic black hole.

  • Content? Clearly, it is SEO and SEO should govern Content Strategy!
  • Social Media? SEOs are those who really understand it!
  • Inbound Marketing? Isn’t that a synonym for SEO?

In reality, though, things are very different.

Simplifying all components of marketing, SEO is only one small component of a much bigger strategy a brand may have:

That is why most brands, above all, tend to not consider SEO as essential as we would like. Even in the best cases, they usually do not consider SEO (or more broadly Inbound Marketing) as a discipline which could inspire and coordinate all others.

That quadrant can also help us understand why the more traditional media agencies tend to have more success in winning contracts than the new digital ones (not to mention the classic SEO Agencies). The reasons are twofold:

  1. Brands have the ability to have a unique and coordinated strategy designed and built by a single agency;
  2. For a traditional
  3. Read the rest

December 29, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Massive Ranking Factor Too Many SEOs are Ignoring – Whiteboard Friday

Posted by randfish

Despite Google’s ambiguity about how it’s used in the algorithm, we’ve seen evidence time and again that there’s a giant ranking factor that SEOs just aren’t optimizing for. In today’s very special Whitebeard Friday, Rand (or Randa Claus) shows us how to fill in this important gap in our work.

For reference, here’s a still of this week’s whiteboard!

The Massive Ranking Factor Too Many SEOs are Ignoring Whiteboard

Video transcription

Ho, ho, ho. Howdy, Moz boys and girls, and welcome to another special Christmas edition of Whitebeard Friday. I’m your host Randa Claus. (pause) I just can’t keep making fun of Santa like this. It’s just terrible.

I am very thrilled to have all of you with us for the holidays and for this special edition of Whitebeard Friday. We actually have some really important, juicy, meaty SEO material. Hopefully, my beard won’t get too much in the way of that. I feel like I have the same mustache. It’s just whiter this week.

I want to talk about this big ranking factor that a lot of SEO practitioners and experts are almost ignoring. By ignoring, I don’t mean to say we don’t know it exists. We just aren’t optimizing it yet.

That factor is

Read the rest

December 26, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Old-timey SEO Strategies (and why we don’t do them anymore)

Old-timey SEO Strategies (and why we don’t do them anymore) is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Old-timey-SEO-Strategies (1)

SEO has come a long way since the 90s. “Content is king” is the ruling voice today, but that has not always been the case. Long before Google, there was a time where it seemed there were no rules. Even after Google was founded, all was quiet for the first few years. It appeared the search engine was going to leave us to our own devices until the fall of 2002 when the first real algorithm update hit. Over the next decade, Google would continue to make changes to its algorithm, boggling the minds of SEO gurus around the world.

It wasn’t until 2011 that the infamous Panda update hit, targeting thin content websites. The spring of 2012 brought Penguin, aimed at spammy link tactics. Getting hit by an algorithm update is a bit like getting punched in the gut. Seeing your rankings plummet can knock you to the ground and take the wind out of you. Even after you clean … Read the rest

December 26, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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