Archive for November 26, 2014

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy

SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients’ businesses.

It’s easy to get excited about the new and shiny developments in search and to hang on Google’s latest announcements, but there’s no point in switching a site from HTTP to HTTPS if it doesn’t even have appropriately keyword-rich title tags. There’s no reason to run a button-color conversion rate optimization test on a site that’s still using the manufacturer’s default description on product pages. Sometimes your traffic is plummeting because you haven’t checked for new 404 errors in 6 months, not because you’ve been hit with a penalty.
Think horses, not zebras, and don’t forget one important fact: Most people have no idea what we’re talking about.

What clients don’t know

Running a business, especially a small business, is way … Read the rest

November 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Digital Marketing IS Marketing

Digital Marketing IS Marketing is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer a mysterious, unrelated strategy. Instead, all aspects of modern marketing are interwoven into the same digital world, and there is simply no reason to try and keep them apart.

The more traditional forms of marketing now include digital extensions because almost all forms of media involve some sort of digital or online aspect. Instead of dividing the department into those who use digital tools and those who don’t, try dividing them in one of the following two ways:

• Strategy vs. Execution
• Marketing vs. Technology Specialists

These divisions make a lot more sense because of the way business is done now.

Depositphotos_46298335_original

Strategy vs. Execution

There are two very different parts of a marketing … Read the rest

November 26, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



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