Archive for November 14, 2014

Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish

We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers.

For reference, here’s a still of this week’s whiteboard!

Be Intentional about Your Content & SEO Goals or Face Certain Failure

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about being intentional about the content investments that you make. Now this is particularly important because otherwise it can lead to doom.

I got to organize the Foundry CEO Summit last week in Boulder, Colorado. I’m not sure when you are watching this. It might be several weeks ago now. But in any case, I’m talking with a bunch of CEOs and we have a number of discussion topics. One of the discussion topics, which was my personal favorite, one of the ones I was moderating was the top of funnel customer acquisition.

So I’m talking with a lot of these CEOs,

Read the rest

November 14, 2014  Tags: , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What is a Modern SEO Specialist?

What is a Modern SEO Specialist? is a post by SEO expert Stephanie De Leon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

What-is-a-modern-seo-specialist

Seemingly a simple question, an SEO specialist could be described as someone who helps users find what they’re searching for when using search engines like Google and Bing. However, that is merely the tip of the search engine optimization iceberg.

Let’s consider the following example:

A Google search for “cat” returns Cat construction equipment, their Yahoo finance page, a Wikipedia article on the animal, and YouTube compilation videos of funny cats. Refining my search to “cat animal,” my search results are more relevant. I now see that same Wikipedia article ranking first, followed by YouTube videos and an Animal Planet cat guide.

If I am the owner of a cat boutique, why isn’t my website showing up in the search engine results for “cat”? How will people find me? What can an SEO do to help us be more visible online?

As SEO pros, it is our job to make your website (cat boutique or otherwise) show up at the top of the search engine … Read the rest

November 14, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » 2014 » November » 14