Archive for November 3, 2014

Google’s Physical Web and its Impact on Search

Posted by Tom-Anthony

In early October, Google announced a new project called ”
The Physical Web,” which they explain like this:

The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything should be just a tap away.

At the moment this is an experimental project which is designed to promote establishing an open standard by which this mechanism could work. The two key elements of this initiative are:

URLs: The project proposes that all ‘smart devices’ should advertise a URL by which you can interact with that device. The device broadcasts its URL to anyone in the vicinity, who can detect it via their smartphone (with the eventual goal being this functionality is built into the smart phone operating systems rather than needing third-party apps).


Beacons:
Not well known until Apple recently jumped on the bandwagon announcing iBeacons, beacon technology has been around for a couple of years now. Using a streamlined sibling of Bluetooth, called … Read the rest

November 3, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » 2014 » November » 03