Archive for November, 2014

Can Google Determine the Level of Quality in Your Content?

Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Plan your product and processes by aiming for both high quality and high value to set your goods and services apart from your competition in the marketplace

In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing?

Well, that’s what I usually think, anyway, so I was a little surprised to see it presented as something that is “becoming increasingly important” in this report. They say “this was not the case for a long time,” which I found interesting. Quality content is not becoming important, it always has been. Right?

But then I got into the report a little further and really started to see what they meant.

From a strictly SEO point of view, content was always seen as necessary, but it usually took a back seat to other, more technical parts of the craft. Why?… Read the rest

November 29, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber

Posted by RuthBurrReedy

SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients’ businesses.

It’s easy to get excited about the new and shiny developments in search and to hang on Google’s latest announcements, but there’s no point in switching a site from HTTP to HTTPS if it doesn’t even have appropriately keyword-rich title tags. There’s no reason to run a button-color conversion rate optimization test on a site that’s still using the manufacturer’s default description on product pages. Sometimes your traffic is plummeting because you haven’t checked for new 404 errors in 6 months, not because you’ve been hit with a penalty.
Think horses, not zebras, and don’t forget one important fact: Most people have no idea what we’re talking about.

What clients don’t know

Running a business, especially a small business, is way … Read the rest

November 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Digital Marketing IS Marketing

Digital Marketing IS Marketing is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

There was a time when companies would specifically hire a digital marketing specialist to handle those aspects of a marketing plan – and rarely would that person have much to do with the rest of the marketing team. Things have changed a lot in the last few years, though, because digital marketing is no longer a mysterious, unrelated strategy. Instead, all aspects of modern marketing are interwoven into the same digital world, and there is simply no reason to try and keep them apart.

The more traditional forms of marketing now include digital extensions because almost all forms of media involve some sort of digital or online aspect. Instead of dividing the department into those who use digital tools and those who don’t, try dividing them in one of the following two ways:

• Strategy vs. Execution
• Marketing vs. Technology Specialists

These divisions make a lot more sense because of the way business is done now.

Depositphotos_46298335_original

Strategy vs. Execution

There are two very different parts of a marketing … Read the rest

November 26, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

How To Select The Perfect Clients

Posted by Bill.Sebald

partnership

I truly believe in the power of partnerships. There have been some incredible partnerships that changed the fabric of our culture. Larry Page and Sergey Brin. William Procter and James Gamble. The Olson Twins.

Good partnerships provide support, motivation, and complementary skills, often allowing you to overcome hurdles faster and create some truly marvelous things. In consulting or any agency work, the concept of “partnership” should be the backbone of your relationship. Like a puzzle piece, sometimes the fit is initially difficult to find – if available at all. The truth is, you’re only secure if your clients are walking in the same direction as the flow of your service. If they’re walking against the current, you have what I believe to be the most detrimental predicament a service provider can have –
a rift. That’s a truly offensive four-letter word.

What kind of rift are we talking about? Let’s do a little calculating.

First think about what you or your agency is really good at. Think about the components you have the most success with; this may actually be different than where you’re most experienced. Think about what you should be selling versus not (even if … Read the rest

November 25, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Getting Started With Paid Promotions

Posted by anthonycoraggio

I’m receiving more and more questions from clients about how best to leverage paid content distribution and paid social platforms (here referred to together as ‘paid promotions’). There’s a lot of reason for increased interest—as content production has ramped up in digital marketing, it has become harder and harder to stand out from the crowd and reach the audience you want. Facebook shutting down companies’ free lunch social distribution has only further pressed the issue—and sometimes you’ve simply maxed out on other paid channels!

But more than simply being an extra ’pay to play’ option, paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel—delivering the right content, at the right time, to the right person. There are three primary functions of paid promotions:

  • Improve the breadth and depth of content distribution
  • Use powerful targeting to drive more qualified traffic
  • Capture, retain, and shepherd qualified users to ultimately produce conversions

How and why you might use paid promotions will of course vary quite a bit, but regardless of your … Read the rest

November 24, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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