Archive for September, 2014

The Myth of Google’s 200 Ranking Factors

Posted by gfiorelli1

The woman in the gif below just said to Captain Picard that she can show him the definitive and complete list of the 200 Google ranking factors.

Picard, who is a wise man, can do nothing but walk away with a facepalm.

Who can blame Captain Picard for his reaction? We all know, in fact, that a complete and ultimate list of the 200 ranking factors does not exist.

If you agree, then why do we still see statistics like these below on 
Buzzsumo?

Let me offer this disclaimer before I continue:

I am not writing this post to attack people like Brian Dean, who, in August, published an update to the “complete list” that Backlinko first presented in 2013. Brian, whom I esteem, created an effective piece of link bait (as the 
318 linking root domains it earned testify).

I am writing this post because those lists are, quite simply, useless and dangerous, and because I hope to help people—especially the newer generations of SEO—understand that a definitive and complete ”List” of Google’s ranking factors does not exist. Moreover, some of the factors that appear in those lists:

  1. Are myths;
  2. Are correlation factors and not causal factors;
  3. Are presented just to reach the number of 200.

The origin of the myth

I … Read the rest

September 30, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Can Google Determine the Level of Quality in Your Content?

Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Plan your product and processes by aiming for both high quality and high value to set your goods and services apart from your competition in the marketplace

In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing?

Well, that’s what I usually think, anyway, so I was a little surprised to see it presented as something that is “becoming increasingly important” in this report. They say “this was not the case for a long time,” which I found interesting. Quality content is not becoming important, it always has been. Right?

But then I got into the report a little further and really started to see what they meant.

From a strictly SEO point of view, content was always seen as necessary, but it usually took a back seat to other, more technical parts of the craft. Why?… Read the rest

September 30, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why You Shouldn’t Have a Mobile Marketing Strategy

Posted by willcritchlow

Before I start, I should address the irony of writing this post on a site that isn’t yet designed for mobile. I don’t make those decisions, nor have the insight into the development backlog. I still think this is the community to have this discussion with, so I’ll just have to put up with the irony.

This post isn’t really about responsive websites, though. I wanted to address a broader question. There are a few marketing topics that seem to make it into board rooms sooner than others. Social media was one – I’ve heard a lot of senior people ask “what’s our social strategy?” over the years and now I’m hearing “what’s our mobile marketing strategy?”. That’s why I picked mobile as my topic for our upcoming
SearchLove conference in London.

But I don’t want to give another talk on responsive design, mobile user-agent server headers and googlebot mobile. Those things have their place, but they are inherently tactics. Instead, I want to ask myself the question “what does a true mobile marketing strategy look like?”. Before I get to that, some background:

The changing mobile landscape

I’ve been closely involved in mobile since … Read the rest

September 29, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Can Google Determine the Level of Quality in Your Content?

Can Google Determine the Level of Quality in Your Content? is a post by SEO expert Andy Eliason. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Plan your product and processes by aiming for both high quality and high value to set your goods and services apart from your competition in the marketplace

In the recently released Searchmetrics Ranking Factors Study, the case for quality content is once again highlighted as a critical SEO component. There should be any number of people out there who are rolling their eyes right about now, thinking: not another post about how “content is king.” We’ve heard it before. How many ways can you keep saying the same thing?

Well, that’s what I usually think, anyway, so I was a little surprised to see it presented as something that is “becoming increasingly important” in this report. They say “this was not the case for a long time,” which I found confusing. Quality content is not becoming important, it always has been. Right?

But then I got into the report a little further and really started to see what they meant.

From a strictly SEO point of view, content was always seen as necessary, but it usually took a back seat to other, more technical parts of the craft. Why?… Read the rest

September 27, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

Read the rest

September 26, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



TechNetSource on Facebook




TechNetSource » 2014 » September