Archive for August, 2014

SEO for Ecommerce Websites

SEO for Ecommerce Websites is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Today, it seems impossible to imagine a world without the Internet and the everyday conveniences it provides. Ecommerce, for example, is one of those things that has changed the way we think about purchasing everything from personal electronics and fashions to major additions to a person’s home. Simply put, it has revolutionized the shopping industry ever since it started, but despite its long history, not everyone understands the intricacies of marketing this kind of website.

When most people think of ecommerce, they have Amazon.com in mind. Amazon is one of the largest online stores in the world, but it is closely rivaled by Wal-Mart’s. The sheer volume of product that moves out of these stores is amazing, and you may wonder what makes these sites so successful, especially when you start to compare it to the success of your own.

There are many different factors that play into the rise of an ecommerce site, but it all has to revolve around consistently selling your product. It’s one thing to … Read the rest

August 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Video SEO in a Post-Rich Snippet World

Posted by PhilNottingham

This post can be considered a sequel to
this post from 2012.

Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out
this fantastic post from AJ Kohn for the details).

One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site.

A list of domains receiving rich snippets as of August 2014,
courtesy of Casey Henry.

For me, this sparked three questions. Why has Google done this? Will it stay like this? Does this affect my video marketing strategy?

Why did Google do this? Some theories…

  1. Making YouTube the source of the overwhelming majority of video results in Google search will send more traffic to YouTube, get more companies to put all their videos on YouTube and thereby sell more and more ads. (I’d like to believe this isn’t a primary motivator, but frankly it’s absurd that this query receives a video result.)
  2. Video snippets were far too easy to spam, and you could get video results for almost
  3. Read the rest

August 30, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content – Whiteboard Friday

Posted by randfish

We hear frequently from marketers who are frustrated that their audiences aren’t sharing their content, making them think the only way to promote their brands is to pay for exposure. In today’s Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.

For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. So last week I was in Minneapolis for the MnSearch Summit, and it was a very impressive event. But I had a number of conversations with folks there. I talked about some content marketing and SEO stuff in one of my keynotes, and what I heard was something that I’ve heard many, many times over the years. That was nearly this exact phrase: “But I have to have to buy links or ads or exposure because my customers won’t amplify or share my content.”

You’ve probably heard this too if you work in marketing, or maybe you’re in this world. Maybe you watch Whiteboard Friday sometimes, and you think to yourself, yeah, that’s great when you talk about how your customers are going

Read the rest

August 29, 2014  Tags: , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO

Posted by Casey_Meraz

The recent Google Pigeon update that affected local search was just another example of why marketer’s should never put all of their eggs in one basket. 

Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing.

One of my favorite hobbies is actually hosting and running events. Over the years I have run, marketed, or participated in everything from March of Dimes Volunteer Events, Adventure Sporting Events, all the way to marketing promotions for specialty retail stores.

Hosting events is a great way to increase your offline visibility as well as earn a ton of links, possible news mentions, and build citations. The citations will help your local SEO campaigns by getting listed on locally relevant websites., the links will help your organic rankings increase through earning high quality links, and foot traffic and exposure to … Read the rest

August 28, 2014  Tags: , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?


I’ve found some interesting gems.

Of course, it’s worth noting that aggregate, general trends don’t necessarily speak to your specific situation. In fact, as you’ll see, they’re often exactly the opposite! To that end, I want you to play along at home…

You’ve got new data!

If you’re a Moz subscriber who has had their Twitter account connected to Followerwonk for three or more months, then chances are you’ll find a new complimentary report there. (I also only computed these reports for those who have more than 50 Twitter followers, and who tweeted in at least 10% of the days analyzed.)

Once you’ve downloaded the report, please clean up the data. Look for any days with zero gains/losses that look wonky (i.e. something should be there but isn’t). These are either Twitter or Followerwonk outages. Delete them AND the day immediately following outage. This is important, as … Read the rest

August 27, 2014  Tags: , , , , , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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