Archive for July, 2014

How to Be TAGFEE when You Disagree

Posted by Lisa-Mozstaff

On being TAGFEE


I’m a big advocate of the TAGFEE culture at Moz. It’s one of the big
reasons I joined the team and why I stay here. I also recognize that sometimes
it can be hard to practice it in “Real Life.” 

How, for instance, can I
be both authentic AND fun when I tell Anthony how angry I am that he
took the last two donuts? I can certainly be transparent and authentic,
but, anger and confrontation…where does that get fun?

But those times when you need to be authentic—those are the times when being generous and empathetic matter the most. It may seem more generous and empathetic to just withhold that difficult feedback, but it’s not. Giving that feedback can be scary, and most people imagine things going horribly wrong and leaving everything in ruins when you really just wanted to help.

Having a little bit of self-awareness and a whole lot of hold-on- there-a-minute can really help with this. I’ve been sharing with other Mozzers a way to be Transparent AND Authentic AND Generous AND Fun AND Empathetic AND Exceptional. And I thought I’d share a little bit of it with you … Read the rest

July 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Using Modern SEO to Build Brand Authority

Posted by kaiserthesage

It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.

The
emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible in search results.

Online branding, or authority building, is quite similar to the traditional SEO practices that many of us have already been accustomed with.

Building a stronger brand presence online and improving a site’s search visibility both require two major processes: the things you implement on the site and the things you do outside of the site.

This is where several of the more advanced aspects of SEO can blend perfectly with online branding when implemented the right way. In this post, I’ll use some examples from my own experience to show you how.

Pick a niche and excel

Building on your brand’s
topical expertise is probably the fastest way to go when you’re looking to build a name for yourself or your business in a very competitive industry.

There are a few reasons why:

July 30, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Unraveling Panda Patterns

Posted by billslawski

This is my first official blog post at Moz.com, and I’m going to be requesting your help and expertise and imagination.

I’m going to be asking you to take over as Panda for a little while to see if you can identify the kinds of things that Google’s Navneet Panda addressed when faced with what looked like an incomplete patent created to identify sites as parked domain pages, content farm pages, and link farm pages. You’re probably better at this now then he was then.

You’re a subject matter expert.

To put things in perspective, I’m going to include some information about what appears to be the very first Panda patent, and some of Google’s effort behind what they were calling the “high-quality site algorithm.”

I’m going to then include some of the patterns they describe in the patent to identify lower-quality pages, and then describe some of the features I personally would suggest to score and rank a higher-quality site of one type.

Google’s Amit Singhal identified a number of questions about higher quality sites that he might use, and told us in the blog post where he listed those that it was an incomplete … Read the rest

July 29, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

6 Tips to Optimize Your Homepage

6 Tips to Optimize Your Homepage is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Your SEO strategy is top-notch. Your marketing plan is spot on. People are learning about you and your product. They are making their way to your website, and you’re starting to get that feeling of success. Leads are finally coming to you! All of that time planning and strategizing over and over again is paying off.

Now that you’re getting traffic to your website, are you sure that the layout and content of your homepage is sufficient enough to keep that traffic engaged? Is it enough to lead to conversion?homepage_48

The homepage is likely the first thing a potential customer will see when they navigate to your website. Sure, there are different ways for them to dig deeper into the content of your site, but the homepage is often the gateway to it all. Because of the amount of views that one page will receive, there needs to be certain elements present in order to help guide those visitors where you need them to go.

First … Read the rest

July 29, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

Here’s Your Syllabus: Everything a Marketer Needs for Day 1 of an MBA

Posted by willcritchlow

A few years ago, I wrote a
post on my personal blog about MBA courses. I have a great deal of respect for the top-flight MBA courses based, in part, on how difficult I found the business-school courses I took during my graduate degree. I’m well aware of the stereotypes prevalent in the startup and online worlds, but I believe there is a lot of benefit to marketers having a strong understanding of how businesses function.

Recently, I’ve been thinking about how to build this into our training and development at Distilled; I think that our consultative approach needs this kind of awareness even more than most.

This post is designed to give you the building blocks needed to grow your capabilities in this area. Think of it as a cross between a recommended reading list and a home study guide.

Personal development: a personal responsibility

I’ve
written before about the difference between learning and training, and how I believe that individuals should take a high degree of ownership over their own development. In an area like this, where it’s unlikely to be a core functional responsibility, it’s even more likely that you will … Read the rest

July 28, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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