Archive for June, 2014

What Can Mid-Century Design Teach You About User Experience?

Posted by mariahayhow

Verner Panton, a design revolutionary, once said, “You sit more comfortably on colours you like.” A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences.

So what does this statement say about design, and more importantly, how can YOU apply this to your online marketing strategies?

The answer is an investment in
user experience: understanding how design can impact cognitive science and drive decisions. Here are a few stories around Panton’s designs and the insights they lend in creating successful online user experiences today. 

Why invest in UX?

Panton Neon Swimming Pool

Panton worked during a wonderfully whimsy time for furniture design, helping to shaping the late 1950′s Pop movement by making waves with his neon swimming pool design. Panton’s focus on design that provides function and evokes emotion can be seen across his eccentric pieces and even in current day design practices.

User experience is largely a subjective field, making it difficult to directly correlate qualitative metrics to various UX efforts and initiatives. For online efforts, attribution may prove difficult as it deals with users’ emotions, an increase in conversions and drop in bounce rates are signs in line with the intentions of … Read the rest

June 29, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Do You Dare Take Marketing Risks?

Do You Dare Take Marketing Risks? is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Do-you-dare-take-marketing-risks

When a company is still in its young startup phase, there are a lot of costs that can’t be avoided. It is important that you spend your money in the right places, and marketing is an area where you can’t cut the budget because this is where you are going to draw the customers in and spread your brand awareness.

Unfortunately, the amount of money you spend can really add up fast, so you have to think of marketing costs as an investment. All investments come with some risk, but it is directly related to the return you can potentially make. In marketing, the rewards are new customers, increased brand awareness, and more sales. Of course, on the flip side of that, the risk is that your new campaign may just be a waste or money and time.

With marketing, it often feels like we’ve “seen it all.” You have to try something new to really get your customer’s attention. Unfortunately, the same kind of creative thinking … Read the rest

June 29, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Screen Size Matters: Adapting Content Strategy for Multiple Devices

Posted by SimonPenson

The way we consume content is changing at a faster pace than at any time in history.

While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since.

The growth of mobile, and now tablet use, is
altering the landscape once again and adding a layer of complexity that businesses have never had to deal with before.

Marketers have been talking about a “mobile-first” future for some time now and while I believe that is the wrong way to look at it, there is little arguing against the stats.

Earlier this year, Facebook unveiled blockbuster ad figures that left even the most ardent fans surprised. Revenues of .5 billion for the Jan-March quarter were made up, for the first time, by majority mobile-based advertising money in a clear sign of our changing media consumption habits.

It has also made the job of creating a great content strategy that much more complex, and “cracking it” requires a structured approach that begins with an understanding of the way in which we interact with our everyday devices.

Multi-screen usage

Getting to grips with what content to place where and when … Read the rest

June 28, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday

Posted by randfish

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.

For reference, here’s a still of this week’s whiteboard!

Tools mentioned this week

Google Alerts

Fresh Web Explorer

Talkwalker

Mention

Trackur

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Today we’re going to chat about email alerts and using them to help with some of your SEO efforts, specifically content identification, competitive intelligence, some keyword research, and, of course, a lot of link building because email alerts are just fantastic for this.

Now here’s what we’ve got going on. There are a number of tools that you can use to do email alerts. Obviously, Google Alerts, very well-known. It’s free. It does have some challenges and some limitations in scope, so you won’t be able to do everything that I’m going to talk about today.

There’s Fresh Web Explorer from Moz. Of course, if you’re a Moz Pro subscriber, you’ve probably

Read the rest

June 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Google Announces the End of Author Photos in Search: What You Should Know

Posted by Cyrus-Shepard

Google gives, and Google takes away.

Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results.

This one hits particularly hard, as I’m known as the guy who
optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search results.

As of today, the MozCast feature graph shows an immediate 10% decline in traditional authorship snippets, almost overnight. We expect to see this roll out further over the next several days.

How are author photos changing?

The announcement means author photos in
most Google search results are going away. John Mueller indicated the change will roll out globally over the next few days.

Up until now, if you
verified your authorship through Google+, and Google choose to display it, you might have seen your author photo displayed in Google search results. This included both your author photo and your Google circle count.

Going forward, … Read the rest

June 26, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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