Archive for April, 2014

The Panda Patent: Brand Mentions Are the Future of Link Building

Posted by SimonPenson

There has long been speculation about how Google actually measures “brand authority.” Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war.

That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way.

A fairly innocent-looking patent filed last month, which some say could be
the Panda patent may have gone some way to answering that question.

Within this post we dive into that patent and other supporting evidence in an attempt to understand what the opportunity may be for digital marketers in the future. As part of that attempt, we offer our interpretation of various pieces of the patent itself, and also look at actual data to see if mentions are already playing a part in the ranking of sites.

The patent in question, which can be
found here and has been expertly covered by Bill Slawski, may cover the Panda Algorithm’s key workings, but the piece we are … Read the rest

April 30, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Building a Business on Borrowed Ground

Building a Business on Borrowed Ground is a post by SEO expert Joe Amadon. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

building-a-business-on-borrowed-ground

In March, Search Engine Roundtable ran a piece about a link buying discussion happening on Twitter. At the time a lot of the discussion centered on using a public forum to discuss tactics that Google is penalizing. And while we are often drawn to having these discussions around mistakes, I feel there is a more interesting issue raised, which Vitaliy, aka Vince, brought to my attention.

There tends to be a lot of animosity directed at Google any time there is an algorithm update or penalty issue. And while there is some legitimacy to critiques of Google’s vague language and what sometimes seems like selective enforcement of penalties, that doesn’t change the fact that the house gets to make the rules and we’re choosing to play the game. If you build a business that is heavily dependent on another business, especially one that you don’t have a partnership with, like Google, Twitter, Facebook, etc., then you have to accept the lack of control you have over … Read the rest

April 30, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Free Local SEO Education for Businesses on a Shoestring Budget

Posted by MiriamEllis

I’ve written this post for two of my favorite groups of people: local SEOs and local business owners.

Local SEOs: We’ve had this conversation again and again in the community over the years. On a regular basis, you receive calls from extremely nice local business owners whom you’d love to help but who just haven’t set aside appropriate funding to obtain your services. You have to give them the bad news and turn them away. You feel sort of glum about this and may even be worried that the business owner will sign up for something enticingly cheap and potentially harmful elsewhere. The point of this post is to give you a single link you can share with such business owners, encouraging them to invest time in free education until they have saved up the budget to hire a pro. This article will let you end these tough conversations on a truly positive note!

Local Business Owners: If you don’t yet have the funding to engage a pro, making time to learn about basic local SEO practices is the smartest thing you can do. This article contains my top pick links to exceptional free educational resources. Make use of the … Read the rest

April 29, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Advertiser’s Guide To Surviving Reddit

Posted by anthonycoraggio

If you’ve so far neglected the advertising and marketing opportunities on Reddit, you’re not alone. Historically, the relationship between Redditors and those who market to them has been contentious—Reddit is a cohesive community in a way that social platforms like Facebook or Twitter are not, and Redditors will fight to protect its integrity from spammers and lazy attempts at commercial gain. Done well, however, advertising on Reddit represents a tremendous opportunity. The site is one of the fundamental drivers of internet culture, and boasts roughly 115 million monthly unique visitors, low ad costs, and high potential for engagement and virality. Even better, Reddit is finally getting serious about monetizing the business and attaining profitability, rolling out new features for advertisers and even offering free campaigns for international advertisers to get started. Reddit can be a tough nut to crack, but handled correctly it can become your secret weapon—and I’m here to show you how.

There are three main things you need to know to successfully brave the brash, quick-witted, and anonymous crowds of Reddit as a paid advertiser.

  • The raw materials: What kind of inventory is there to work with?
  • The culture: What makes Reddit tick?
  • How
  • Read the rest

April 28, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The #MozCon 2014 Agenda is Here!

Posted by EricaMcGillivray


*drumroll* …
That’s right, friends, the MozCon 2014 Agenda is here! You can now show this to your boss to get that final approval and start making plans for how many notebooks you’ll be filling with ideas and tips.

But first, I’d be remiss if I didn’t remind you to buy your ticket today, as MozCon has sold out the last several years.

Sign up for MozCon Today!

For the best current deal on MozCon, make sure you’re a Moz Pro subscriber. If you’re not, you can sign up for
a 30-day free trial and get the Pro subscriber MozCon price immediately. Cancel your subscription at any time if it’s not for you, and we’ll see you at MozCon 2014 either way!

Okay, let’s talk about just how great this MozCon’s going to be. We have topics ranging from technical mobile SEO and A/B testing to “big content” idea generation and getting maximum value from your PR efforts. There is truly something for every type of online marketer. We have returning MozCon favorites such as Wil Reynolds, Dr. Pete Meyers, and Nathalie Nahai, as well as new speakers like Kerry Bodine, Cindy Krum, and Jeremy Bloom. Plus, we’re trying a new format—a fireside chat—with our CEO … Read the rest

April 26, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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