Archive for March, 2014

So You Have a Mobile-Friendly Website. What Now?

Posted by bridget.randolph

This post is based on a presentation I gave in October at SearchLove London 2013. The full slide deck is embedded at the end of the post. Also, use this link to watch the video of the presentation for free! :)


Lots of people can tell you why you need a mobile-friendly website. And lots of people can tell you how to build one. Including me. There have been countless posts and articles and guides written about how to build a mobile-friendly site, and how to optimize it for search, and how to track mobile visitors, and why mobile is important.

So at this point, most people would agree that having a mobile-friendly website is a basic requirement for any online brand:

If you’re just starting to think about it, you’re falling behind. And you don’t need me to convince you. Instead, I want to talk about what happens next. This post will cover some big-picture trends, case studies, examples and tactics, … Read the rest

March 31, 2014  Tags: ,   Posted in: SEO / Traffic / Marketing  No Comments

Surviving the SEO "Slog" – Whiteboard Friday

Posted by randfish

Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the “SEO slog.” To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in today’s Whiteboard Friday, offering you four ways to minimize what he calls the “delta of dissatisfaction.” Credit to Scott Clark at BuzzMaven for the concept (see his original post here).

For reference, here’s a still of this week’s whiteboard!

I also made a graphic version of the SEO Slog below (feel free to re-use):

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I’m going to talk a little bit about the SEO slog. This is that really tough experience that many, many SEOs go through where, essentially, you’re putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting, earning those links and mentions and social signals, user and usage data things, all the things that are going to

Read the rest

March 28, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

After a Link-Based Penalty is Removed, Will Your Traffic Increase?

Posted by MarieHaynes

Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools?

manual spam action message

Or perhaps, you haven’t received a message, but have seen something like this in your analytics:

Penguin hit

If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?

If you are looking for good information on understanding these penalties and how to do the work to remove them, here are some good articles:

The Difference Between Penguin and an Unnatural Links Penalty

Lifting a Manual Penalty Given by Google

Penguins, Pandas and Panic at the Zoo

How WMPU Recovered from the Penguin Update

The remainder of this article will talk about what outcome you can expect if you are dealing with one of the following scenarios:

1. Removal of a partial manual action penalty

2. Removal of a … Read the rest

March 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

The Science of Great Digital Content Ideas

Posted by SimonPenson

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”
— John Steinbeck

John Steinbeck has a point. Outside of being one of America’s most celebrated authors he was also a man that understood the life or death importance of ideas in the context of content.

As a lowly magazine journalist I remember routinely being told that “ideas are the lifeblood of content strategy” and that lesson has lived with me ever since.

It’s why I have spent thousands of hours since the early 2000s iterating my own process to maximize the output from time spent working on creating them.

Creativity as a process

It seems strange, then, to suggest that the process of creating brilliant ideas consistently should be just that: a “process.” After all, isn’t creativity best performed in an environment free from constraint and boundaries? There is evidence to suggest that is the case, but in practice structure ensures that those ideas are consistently award-winning and hit-you-between-the-eyes awesome.

But why is this even important in the first place? I’m sure I don’t have to convince you, as a learned reader of this … Read the rest

March 26, 2014  Tags: , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Knowledge Graph 2.0: Now Featuring Your Knowledge

Posted by Dr-Pete

Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift is fundamental to the future of the Knowledge Graph and the delicate symbiosis between Google and webmasters.

Answer box 1.0

Let’s start at the beginning. I’ve written a lot about the current generation of answer boxes (sometimes called “direct answers” or “one-box answers”). These display quick answers to what are usually concrete questions. For example, if I want to know when the Willis Tower here in Chicago is open, I can search for [Willis tower hours] and get:

Google’s ability to understand questions has expanded significantly in the past couple of years, probably pushed forward even more by the Hummingbird update. For example, I can get the same answer box by querying [when is the Sears Tower open].

So, where is this data coming from? Typically, it’s coming directly from the Knowledge Graph, and you can spot it pretty easily. Here’s the Knowledge Panel for [Willis tower]:

I’ve added the red arrow – as you can see, … Read the rest

March 25, 2014  Tags: , ,   Posted in: SEO / Traffic / Marketing  No Comments

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