Archive for February, 2014

Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday

Posted by randfish

There are some great arguments to be made on both sides of the question of whether links are losing value in Google’s algorithm. In some ways, it seems that they are — and in some, they’re more valuable than ever. In today’s Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today’s waters.







Here’s the link to coverage of Google’s testing removing links from the algorithm, and to the roundup post where links as a ranking signal are discussed (in particular, check out Russ Jones’ reply in the comments). For reference, here’s a still of this week’s whiteboard!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I want to talk a little bit about links losing their value in Google’s ranking algorithm.

So Google recently came out and talked about how they had tested a version of their search engine, of search quality algorithms, ranking algorithms, that did not include links as a ranking signal. Of course, a lot of SEOs went “Wait, they did what?”

But it

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February 28, 2014  Tags: , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

3 Steps to Identify Blog Topics that are Relevant to Your Audience

Posted by Aleyda

If you’re reading this post right now, chances are that you have experienced this (or know someone who has): You have the deadline of a blog post coming, but you still don’t know what to write about.

Sometimes you get away by writing about breaking news or a trend in your field, by doing a review of a new product or service, or by covering a recent conference or meetup that you have attended, but you can’t do this all the time. You also want to write about something that is not only useful but also attractive, something that allows you to connect with your audience.

And you might be an experienced blogger, copywriter, or marketer. You might also know your audience pretty well; you have built your personas, completed and developed keyword research, and have already tried some techniques to get through the “writer’s block.” You have browsed through the content of prolific creators to get inspired and even tried Portent’s content idea generator, but you still have a hard time finding a relevant and exciting blog post idea each time that your deadline approaches.

This likely happens because although you know … Read the rest

February 27, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

New Study Shows Original Content Reaches More People on Facebook

Posted by Chad_Wittman

Facebook continues to make significant changes in the news feed. This time Facebook has decreased the importance (technically the “weight”) of status updates. With these changes occurring so rapidly in the news feed, many brand managers want to know how to stay on top of it all.

We dug deep into the data to see what the latest change was and wanted to introduce a philosophy to stay ahead of the constant changes. We analyze and monitor this type of data for thousands of Facebook pages with a tool called EdgeRank Checker.

On Jan. 21, Facebook released a blog post explaining that status updates from pages are less engaging than status updates from friends. In other words, status updates were going to lose exposure in the news feed.

The change was implemented nearly immediately, as we saw organic reach begin to dip rapidly. In the graph below, you’ll see a ~40% … Read the rest

February 26, 2014  Tags: , , , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments

Why Your Site is Missing from Google

Why Your Site is Missing from Google is a post by SEO expert SEO.com. For information about our SEO services or more great SEO tips and tricks, visit the SEO.com blog.

Google landing site on computer screen

The dreaded Google black list. The list that no one wants to be on, but it seems even more than we could estimate are showing up on this list. According to Forbes.com as of November 2013 there were a reported 10,000 suspicious websites per day being quarantined. The cause of the quarantine is supposedly because of sites infected by malware, but here are other ways of getting your site removed from Google. You may be thinking: “How would I know if I am on this black list?” or “What do I need to do to get off this list?” Well, lets run through how to know when you’re in trouble and how to avoid being on such a list in the first place.

The first place you would need to go is your Google Webmaster Tools account. This would be the message center that Google uses to display different aspects of your site as they see them. If Google has black listed you for malicious … Read the rest

February 26, 2014  Tags: , , ,   Posted in: SEO / Traffic / Marketing  No Comments

(Provided): 10 Ways to Prove SEO Value in Google Analytics

Posted by Jeffalytics

Over the past two years I have flipped and flopped on my stance on (not provided) keywords in Google Analytics. For a long time I took a stance against complaining about missing keyword data in GA by asking the question “Why Do You Care So Much About (not provided)?

Then at some point last fall while I was hanging out with some of my fellow GACPs, their complaints about the data we were missing behind the fog of https: search results influenced me enough to join the ranks of (not provided) complainers.

Not Provided Trends

Not Provided Trends from Not Provided Count

Fortunately, that was only short-lived. Knowing that (not provided) will eventually be 100% of our search keywords, I’m back to my old stance of saying “deal with it” when it comes to complaints about missing keywords in Google Analytics.

But how do we deal with it?

Let’s start with defining the problem. … Read the rest

February 25, 2014  Tags: , , , , ,   Posted in: SEO / Traffic / Marketing  No Comments



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